SEO copywriting is one of those aspects of my career that is constantly changing. And since I’m a firm believer in lifelong learning, that constant change is fortunately something I enjoy.
I follow many blogs and news sources to help me keep on top of what’s going on in the SEO world; not just from a content perspective, but also from the industry perspective, because what concerns SEOs, concerns me and the copywriting service we provide.
Here are my top 5 website resources for learning about (and keeping up with) SEO:
I often cite the thought-leading and research-backed insights into SEO from SEOmoz. These people know what they’re talking about and they are my first port of call for all things SEO.
When Google changes something, SEOmoz doesn’t just speculate. They do research and share the results with us. This is important as an SEO copywriter, because it allows me to see how changes in the search engines actually affect the content we create for clients.
Check out their must-read Beginners Guide to SEO. (Even if you’re a seasoned pro.)
SEO news from SEO experts. These pros have their finger on the pulse of Bing, Google and all things search. This is where I go when I want to the very latest in search-related changes that might affect copywriting.
Originators of The Periodic Table of SEO Success Factors, SEL are often the first to break the big stories of what’s coming next in SEO, and they excel at deciphering what Google engineer Matt Cutts is talking about in his interviews and panel discussions.
Straight-forward, clear and without all the SEO jargon, Copyblogger is one of the best sources of inspiration to would-be and practising copywriters around the globe.
You should note that Copyblogger Media is behind one of the best SEO WordPress plugins, Scribe. And this will reassure you that know that they will be on top of whatever is going on with SEO and copywriting.
There is a lot to learn from the great Google. I often look at the content guidelines to see what they have updated for us, Joe Public.
Pay special attention to their list of questions to ask about content in their Search Engine Optimization section.
5. Google Blog
Yes, that’s two Google sources in one list. But, you can’t deny that when it comes to search, Google dominates. I’m not saying that the Bing blog is any less informative. It’s just that most of our businesses rely on Google, so I turn to the ‘horse’s mouth’ first.
There are a lot of posts of interest on this site, but you might want to filter by ‘label’. I like reading the posts labelled ‘Search Quality’ because they relate to what’s happening with all the Panda/Penguin updates.