What is Guest Blogging Part 6 – Getting Guest Bloggers For Your Blog

27th February 2014Blogging

As you get out there in your guest blogging strategy and start networking, writing content on other sites and generally making a name for yourself (and your business) within your marketplace, you’ll find that some bloggers out there would like you to reciprocate. Yes, you can build your own blog traffic and content up by … Read More

What is Guest Blogging Part 5 – Tools Of The Trade

25th February 2014Blogging

Now that we’ve covered a lot of the ‘what’ and ‘how’ of guest blogging in this series, it’s time to get practical. Today, we’re going to look at some of the items you might want to include in your guest blog toolkit. First up, your tools for making and keeping connections. Social media tools As … Read More

What is Guest Blogging Part 2 – Research Your Opportunities

13th February 2014Blogging

Having spent some quality time building up your online persona – for which you will already be reaping some reward – it is time to seek out the opportunities for your guest blog posts. There are many ways to go about this, but since we come from a PR background, we would highly recommend beginning … Read More

What is Guest Blogging Part 1 – Build Your Online Persona

11th February 2014Blogging

When you want to use guest blogging as part of your online marketing mix, you need to ensure you have built up a healthy presence. Yes, there are dos and don’ts to the tactic, but I’m talking about actually showing the world your online persona – who you are (or what you want the world … Read More

Five tips for creating a perfect post for your blog

5th February 2014Blogging

Once upon a time, all you needed to succeed online was a website, but that was long ago. The humble website is still at the core of all online marketing strategies, but today many businesses are preoccupied with the ‘social media conversation’ going on across Facebook, Twitter, Pinterest and myriad other social networks. But in … Read More

7 (More) Ways Guest Blogging Can Benefit Your Business

29th January 2014Blogging

We have already explained some benefits of guest blogging, including how it gives you exposure and drives qualified traffic to your blog and website. We also discussed some of the downside in the same post. But guest blogging is much bigger than traffic. It benefits your online business in ways that might be so immediately … Read More

Types of Blog Posts a Travel Copywriter Can Create For You

16th September 2013Blogging

A blog can be the most powerful communication tool that travel agents and similar firms have at their disposal. If you or your travel copywriter are posting good content, it can help you to bring in additional traffic, generate repeat visits to your website and engage with your customers effectively on another level. The comments section meanwhile can … Read More

Why Your Food Copywriter Needs to Concoct the Perfect Blog Title

24th August 2013Blogging

Your blog is a great place to communicate ideas and create value for your readers which will help to strengthen your online relationship with them. It can also draw in new visitors and expand your online presence through social media sharing. But to do all this, your blog posts actually have to be read, and a deciding factor … Read More

5 Types of Online Content your Food Copywriter can Create to Help Your Business Grow

20th August 2013Copywriting, Food, Drink & Hospitality

Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More

How a Blog Copywriter Can Help You Improve Customer Experience

2nd July 2013Blogging

A lot of businesses may not feel they have any use for a blog copywriter – surely writing posts about your own business should be easy?  However, one of the biggest challenges for any online business is crafting a website user experience for their customers which increases both the likelihood of conversion and of repeat visits. The … Read More

Copywriting for Boring Businesses

29th April 2013Web Copywriting

Although it sounds exciting, we can’t all be rock stars. And I’m pretty sure that we only need one Doctor Who to protect the galaxy. So, what are the rest of us supposed to do for a living? If you or your client’s line of work doesn’t involve regularly throwing televisions out of windows or exterminating Daleks, … Read More

Blog Writing Basics

19th April 2013Blogging

A regularly updated blog is one of the most powerful online tools a business can use to communicate with its customers, and also has SEO benefits in that it provides your site with regularly updated fresh content. Once you get the hang of it blog writing is also relatively simple and quick to do, and to give you … Read More