Brand Tone Of Voice – How to use it in your fashion copywriting

23rd June 2015Branding & Brand Story, Fashion & Apparel, Product Descriptions

A common pitfall for fashion brands online is that they fail to capitalise on this brand voice sufficiently in all online areas. They put all the hard work into creating and honing their brand voice on their actual website, but then they pull back and miss the opportunity to further cement their brand image through all channels available to them. Where should you be using your brand voice? Everywhere.