Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

24th April 2017Content Marketing, Content Strategy

Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail advertising.  That’s a big difference. Weirdly, although content marketing can work out cheaper than more traditional methods only around 9% of … Read More