5 Ways Your B2C Content Writing Is Changing In 2016

12th May 2016Content Marketing, Content Strategy, SEO Copywriting, Web Copywriting

In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More

5 Questions To Ask When Creating Your Content Marketing Strategy

13th March 2015Content Marketing, Content Strategy

All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, and here we’d like to present you with five things to consider when formulating your content marketing strategy.

Five Steps to content marketing excellence

22nd January 2015Content Marketing

For many businesses, the success of their online efforts is closely tied to the success of their content marketing strategy. As a copywriting agency this is something that we have a substantial amount of experience in, so we wanted to share with you these five quick steps that you can take to achieve content marketing excellence.

Going local on the World Wide Web

6th February 2014Content Strategy

The internet has given businesses of all sizes an unprecedented opportunity to reach consumers and clients in all four corners of the world. Within a few clicks, someone in China or Australia could be browsing your site and investigating your products or services. But while this may be useful for some companies, for many the … Read More

Linkable Assets: A Key Part of Your Content Strategy

3rd July 2013Content Strategy

In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More

Content marketing techniques for SEO copywriting

3rd June 2013Content Marketing, SEO Copywriting

If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More