In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
Humans are a natural storytellers. Here’s how to get your juices flowing – in no time you’ll have developed a whole stack of stories about your company!
Today, businesses from all sectors are required to create an unparalleled level of content for the web. Here are some reasons why that’s the case: According to strategy guru’s Curve, “’Interesting content’ is cited as one of the top 3 reasons people follow brands on social media… B2B companies that blog only 1-2 times per month generate … Read More
You wouldn’t try and do your own plumbing unless you had the expertise, so what makes you think you can be your own copywriter?
Are your written communication skills good enough? You could enrol in a course or employ a copywriting agency. However, all it takes to dramatically improve your written business communications instantly is a little knowledge and effort. And some tools.
Recently we blogged about duplicate content and why it’s bad for your website and your content marketing strategy. So, assuming that duplicate content is something that you want to avoid, how do you go about identifying it? Here we look at some of the best duplicate content checkers available.
Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
Any copywriter is happy to jump in at the last minute to write new copy but much better utilised when we join the process right from the beginning.
In the mad world of content curation, marketing and copywriting, it’s a good day when you get ideas for your next piece of content for little. Let today, then, be a good day for you because where you get some content from might just get a little easier. I’m talking about content curation. Content curation … Read More
Recently, I had to switch writing genres – from the short and conversational copywriting style of online blogs and webpages to the rigour and length of academic writing. I had to write 3000 words and I tackled the task with relish, setting out my work in the usual way. But there was one little thing I … Read More
2013 was an eventful year, wasn’t it? Now that it’s the New Year we’ve been looking back, wondering where the time went, and along the way we rediscovered some posts on copywriting that stuck out as particular favourites. Enjoy the wonders of the past year! Empathy matters in copywriting – here’s how to show it … Read More
OK, so it’s only the end of September, but if you’re running an e-commerce business and you want to make the most of the festive season, now is the time to start preparing to leverage your online presence for the inevitable shopping rush. Here we take a look at how a copywriting agency can help … Read More
Since the launch of Google’s now infamous Panda update a little over two years ago, a number of crucial factors have been influencing the success of websites around the world. One of these factors which can have a negative influence on your position in the search results is ‘thin’ content, and this is something that … Read More
For businesses that want to make their mark on the search engines there are two distinct ways in which they can attempt to increase their online visibility and get people visiting their site. The first is to pay the search engine directly to display adverts that lead to the site, while the second is to … Read More
In many cases, your restaurant’s website will be the first major contact that potential diners have with your business once they’ve discovered it through word of mouth or online search. Therefore it needs to be as tasty and as well presented as your dishes. A professional food copywriter can do for your website what your head chef does for … Read More
Whether you’re an estate agent, a rental agency or a private seller, the key to finding a buyer is writing a good property description which manages to convince them of how appealing and how right the property is for them. Here are a few quick tips from a property copywriter on how to write property descriptions that sell. First … Read More
In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More
Social engagement should be at the forefront of any business’ online content strategy, and Twitter can be a powerful tool in increasing visibility.
Google has recently unveiled a new search feature, and it’s something that business owners, marketers and online copywriters need to pay close attention to.
Google used to be entirely focused on reputable links, but could quality copywriting now get you better SEO results?
You’ve just created that killer blog post or article, and you’re about to hit publish, but then you remember – search engine optimisation. So you tweak your content a little here and there to please the search engine gods, send it off into the virtual ether, and hope for the best. Is this approach working for you? Is … Read More
It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? … Read More
A few weeks back, we wrote about how content marketing and copywriting has become a kind of content arms race. In that post, we wrote about how changes to the search engine algorithms have turned the whole practice of SEO copywriting on its head. No more keyword ‘stuffing’; finally the game is up and we’re … Read More
Being an SEO copywriter is a delicate balancing act that involves pleasing human users and satisfying the search engines’ criteria for good, relevant content. But fortunately it’s not all guesswork, and there are certain ways of doing things that remain true for all content and across all the major search engines. Here for the uninitiated, we present a checklist … Read More
The field of SEO copywriting is constantly changing, and so staying on top of the search engine results pages means staying abreast of the most recent developments. In addition to this, with such a large amount of variables to consider in search engine optimisation, if you’re an SEO copywriter there’s always something left to learn. If you’re relatively new … Read More
Although it sounds exciting, we can’t all be rock stars. And I’m pretty sure that we only need one Doctor Who to protect the galaxy. So, what are the rest of us supposed to do for a living? If you or your client’s line of work doesn’t involve regularly throwing televisions out of windows or exterminating Daleks, … Read More
Copywriting is all about using the power of words to achieve certain outcomes, and the role of the copywriter is to craft words and sentences into compelling copy. But some words have more power than others, and they’re not necessarily the ones you might think of. The two most powerful magic words are not yours… ..They are your customer’s. … Read More
Four mistakes a copywriter must avoid in the quest to create irresistible copy: Talking about yourself too much Science has proved what interviewers and journalists the world over already know – people love to talk about themselves. In a 2012 study by Harvard University Psychology Department, researchers discovered that humans receive a chemical kick every time they are given … Read More
Good online copywriting is at the heart of making your website or any other internet- based campaign a success. And nowhere is the strength of your copy more important than in the call to action at the end. It’s all well and good having 400 words or so of prime copy that interests the reader and compels them … Read More
In this post, we discuss that with the right tools and some traditional metrics, it has never been easier to assign a value to your web copywriting.
My name’s Andy Robb and, for the last seven years, I’ve been working for BigStar, as one of their copywriters. In my other life, I’m an author. I think it’s OK to say that, now; I’ve got two books out and the first was shortlisted for the Waterstones Children’s Book Prize 2013. But this isn’t … Read More