Web copywriting and everything you should know about copyright

6th March 2015Web Copywriting

In the world of the printed word, copyright is well established and is quite clear cut – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the … Read More

How to detect plagiarism of your online copy

19th February 2015Web Copywriting

We’ve been looking at duplicate content a lot recently, and while it’s important that you yourself don’t use content that has been published elsewhere on the web, it’s also essential to ensure that other people aren’t using your content which you have spent time/ money creating. This week we’re looking at online plagiarism and what you can do to counteract it.

What is duplicate content? Why is it bad? How do you avoid it?

4th February 2015Web Copywriting

There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.