How to make your food copywriting tastier

19th June 2015Food, Drink & Hospitality, Product Descriptions

As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like or why they should buy them. For that reason, it really is critical that you invest in product descriptions which are every bit as tasty as the products themselves.

A Recipe for Success? – Jamie Oliver’s brand story deconstructed

26th May 2015Branding & Brand Story, Food, Drink & Hospitality

In the sixteen years since he hit the nation’s TV screens as ‘The Naked Chef’, Jamie Oliver’s empire has grown to encompass 30 TV series, almost twenty cookbooks, five restaurant brands, cookery schools, kitchenware ranges and numerous apps. Worth an estimated £150million globally, Oliver’s stable of brands are respected throughout the world, and the attachment of the Jamie Oliver brand to a venue or product inspires confidence and seldom fails to generate a high level of interest. So what can food brands learn from this success?

What a Food Copywriter Can do for Your Restaurant – a Lesson from a Brighton Chippy

5th September 2013Food, Drink & Hospitality

In the modern digital world, online marketing such as food copywriting can connect with customers just around the corner, or it can touch those on the other side of the globe. One unwitting Brighton restaurant proprietor recently found out the benefits of this, as was revealed by the BBC. When Robert Savvides, the proprietor of Brighton’s Regency seafood … Read More

Why Your Food Copywriter Needs to Concoct the Perfect Blog Title

24th August 2013Blogging

Your blog is a great place to communicate ideas and create value for your readers which will help to strengthen your online relationship with them. It can also draw in new visitors and expand your online presence through social media sharing. But to do all this, your blog posts actually have to be read, and a deciding factor … Read More

5 Types of Online Content your Food Copywriter can Create to Help Your Business Grow

20th August 2013Copywriting, Food, Drink & Hospitality

Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More

How Your Food Copywriter Can Create a Tasty Brand Image

2nd August 2013Branding & Brand Story

What’s the difference between Coca Cola and a supermarket own brand cola? There might be slight differences in taste, but if you were blindfolded would you really be able to tell the difference? What really distinguishes Coca Cola as a beverage choice for millions of people around the world is its branding. And you too can use branding to … Read More