Google’s on a mission to eliminate thin content. What is thin content and how do you avoid being penalised for it?
This month online marketers and SEO experts have been falling over themselves in anticipation of Google’s latest update to its algorithm. Now the day is finally upon us. Launching today (April 21st), the update is, it seems, specifically aimed at improving the mobile-friendliness of websites appearing at the top of the search results.
As we explained in an earlier post, Google’s web spam team is looking to target the (questionable) practise of using low-quality article writing and ‘guest blogging’ as a means to get links back to your own website. Exactly how they are going to do this is speculation at best. But we’re not worried about these … Read More
After frequent rumblings on the subject in the past couple of months, Google appears to be calling time on the validity of guest blogging as a search engine optimisation and link building strategy. It’s worth pointing out at this point that there are many other reasons both to guest blog and to publish guest bogs, … Read More
Think beyond the search engines and provide quality copywriting and content for users. Is it easier said than done?
Google has recently unveiled a new search feature, and it’s something that business owners, marketers and online copywriters need to pay close attention to.
There’s a world of difference between being result number one and result number ten on a Google search, and SEO copywriting can help you climb the rankings.
Google used to be entirely focused on reputable links, but could quality copywriting now get you better SEO results?
If you’ve been taking SEO shortcuts to get ahead, here are three proactive ways to improve your rankings and ensure your site doesn’t get picked up by ‘the Penguin’.
Web copywriters can benefit from both Google+ and Authorship, giving you (and your clients) the chance to ‘get known’ for your great content.