How fashion copywriting can make your products even more desirable

2nd July 2015Fashion & Apparel, Product Descriptions

If you’re selling clothes and other fashion items online, then having highly stylish products that people actually want to buy should obviously be high on your list of priorities. But to stand out from the rest you also need to do everything you can to make those products appear as desirable as possible in your online store. That starts with having professional images of the clothes in question, but it doesn’t end there. Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.

How to make your food copywriting tastier

19th June 2015Food, Drink & Hospitality, Product Descriptions

As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like or why they should buy them. For that reason, it really is critical that you invest in product descriptions which are every bit as tasty as the products themselves.

Product pages – How important are they for e-commerce in 2015?

16th April 2015Product Descriptions

Product pages have long been considered an essential element of any successful e-commerce strategy. But as with any sector that constantly develops and changes, there are bound to be some dissenters to challenge the rule. Some of these were present in a recent round of #EcomChat, a weekly Twitter-based chat centring around all things e-commerce.

Fashion Copywriter Tips – Writing Better Product Descriptions

27th July 2013Fashion & Apparel, Product Descriptions, Web Copywriting

Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More

Why Ecommerce Copywriting Could be the Wisest Investment you Make

4th July 2013Product Descriptions

In today’s multi-channel marketing world it may not always seem worth investing in ecommerce copywriting – after all, there are a myriad of places where your potential customers can come from. They might arrive on your site as a result of clicking on social media links, online advertisements, email campaigns and other sources, but is the value of … Read More

The Art of Product Description Writing

25th April 2013Product Descriptions

Whether you’re selling furniture, fashion or food, if you run a medium or large e-commerce site you cannot afford to overlook the quality of your product description writing. Writing product descriptions that are punchy, persuasive and SEO-optimised is a powerful tool to drive business, increase conversions and maximise profits. Who has time for writing product descriptions? It … Read More