How to use blog metrics to measure the success of your posts

28th January 2016Blogging, SEO Copywriting

In 2016, having a successful blog can be one of the most important things for your business’ online presence. It can establish you as a trusted authority in your field, drive extra traffic to your website, and enable you to connect with your customers on another level. But just how do you measure the success of your blog?

What is duplicate content? Why is it bad? How do you avoid it?

4th February 2015Web Copywriting

There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.

SEO copywriting for homepages: what do you need?

28th January 2014SEO Copywriting

One area of your website that should always be on the SEO copywriter‘s agenda is your homepage. It is often the most popular page on your website. It is likely to be a gateway to the rest of your site and your online sales cycle. It’s where people come to see what you’re all about … Read More

Pay for Clicks or Hire an SEO Copywriter?

19th September 2013SEO Copywriting

For businesses that want to make their mark on the search engines there are two distinct ways in which they can attempt to increase their online visibility and get people visiting their site. The first is to pay the search engine directly to display adverts that lead to the site, while the second is to … Read More

Will There Be a Day When an SEO Copywriter Doesn’t Use Keywords?

13th September 2013SEO Copywriting

Since the first primitive SEO cave paintings were made, SEO copywriters have used keywords to move their client’s websites up the rankings for specific targeted words and phrases. Through the many changes and algorithm updates carried out by search giants like Google and Bing, keywords have remained a vital ingredient of the SEO pie. However, according to Tom Anthony, … Read More