A common pitfall for fashion brands online is that they fail to capitalise on this brand voice sufficiently in all online areas. They put all the hard work into creating and honing their brand voice on their actual website, but then they pull back and miss the opportunity to further cement their brand image through all channels available to them. Where should you be using your brand voice? Everywhere.
As a person, people recognise you not just by the way you look and dress, but by the way you speak. For a company, it’s no different. That’s where a brand copywriter can help.
One of the greatest challenges for any webmaster is attracting traffic to his or her website. But even once the traffic is flowing freely and copiously towards your website, there remains one more significant challenge, and it’s a doozie: turning those visitors into paying customers or subscribers. Everyone, it seems, is looking for better conversion … Read More
According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.