Online, your content IS your business
Consumers are increasingly judging businesses by their content. Is there information on how to use the product? Added value that you won’t find elsewhere? Expertise related to the product or service? A conversation that I'd like to join? A story that I want to be a part of?
Big Star Copywriting is a copywriting and content marketing agency. We work with agencies, brands and SMEs, supporting clients not only with content writing but also with content strategy, editorial advice and social media marketing services.
Successful content marketing comes from thinking strategically about how content creation, social media, PR, SEO and even paid advertising can work together most effectively.
Our content marketing services.
Strategy: Any content marketing agency should start with strategic thinking: looking at your core messages, how you communicate to your customers with your brand story and formulating brand DNA statements that unify your content. Services include:
- Brand Story
- Content Strategy
- Style Guidelines
- Keyword Research
Idea Generation: What do your customers want to hear about? Do they need information, entertainment, tuition, news or opinion? Whatever sector you’re in we can originate stories that your customers want to hear about, building your reputation as a market leader and creating real world authority in your sector. Services include:
- Editorial Calendars
- Editorial Direction
- Content Brainstorming
Content Creation: Whatever your sector, our content marketing agency can source and research ideas for blogs, articles, press releases, guest blogs and infographics that represent your expertise and skill credibly. From Google alerts through to real world interviews and site visits, we use a variety of sources to create authentic, original content in line with your brand values. Services include:
- Web copywriting
- Blogs and guest posts
- Article writing
- White papers
Distribution: from automated blog feeds through to blogger outreach and 24/7 PR services we can publicise and distribute your content across the relevant channels, whether you're looking for a daily news blog or full service social media marketing and PR. Services include:
- Blog management
- Social media marketing
- Guest blog campaigns
- Content curation
Want to find out more about our content marketing services?