We’re running a one-day Write for the Web copywriting course in London on the 5th of July.

The course is perfect for anyone wanting to get practical tips and advice on planning, writing, managing and developing web content, including:

• designers needing to understand online copywriting techniques and layout ideas
• journalists looking to add web copywriting techniques to their repertoires
• copywriters wanting to branch out into web copywriting
• digital marketers evaluating or managing web copy and content
• communications & PR writers seeking web copy techniques for their briefs
• content managers & editors looking for practical tips on web copy

Here’s the low-down on what’s on offer during the session:

Learn how readers actually read the text on web pages

It’s not a secret that people generally don’t read much online, BUT, we’re going to look at why they scan the text, and more importantly, what to do about it.

We’ll be looking at techniques for grabbing attention from the get-go and ways that you can use ‘visual’ writing cues for the reader to hold onto, helping them to seek out, find and follow your copywriting through the page.

Writing hyperlinks and calls-to-action

How do you actually get people to take action on your website?

A tricky question.

There are a million opinions out there. Instead, we’ll look at the tried and tested methods of writing solid links and calls-to-action that get noticed. Hint: it’s not using “click here.”

Throughout the day there will be examples of good web copywriting and we’ll examine in detail how different editors and copywriters approach writing these important pieces of web page writing.

Headlines and subheads

Like all copywriting, online headlines can make or break your sales or marketing goals. Search engines, searchers, readers and visitors, blog RSS followers, and social media contacts all use your headlines as THE decision-making point for whether (or not) to read your content.

Practical tips you can use the same day

Steve has taught writing for the web to college, university and business audiences for over 12 years – imagine the wealth of useful tips and tricks that he brings along!

Steve will give you heaps of practical methods for speeding up your copywriting, getting readers to follow and click, and even how to handle the (sometimes pesky) needs of copywriters you manage.

Come along armed with your specific questions about your web copywriting and content challenges. You’ll come back to the office with an action plan for tackling the issue and getting your web copywriting where you want it to be.

To find out more about the course and prices, check out the Writing for the Web course page or get in touch with Derryck on 01803 865 025 or info@bigstarcopywriting.com.