Take the guesswork out of search marketing

  • More targeted leads to your website
  • A strategy in line with meaningful businesses KPIs
  • Intelligent, bespoke Ad management
  • Stellar copywriting for exceptional ads
  • Jargon-free reporting

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Powerful Adwords management that delivers

We’ve been increasing traffic, improving search results and fostering meaningful engagement between our clients and target customers for over 20 years. Our PPC service takes this extensive experience and applies it to your search campaigns in a completely bespoke, proactive service that focuses on the metrics that matter to you.

As a certified Google Partner, our PPC service exists to deliver the highest quality traffic to your site and ensure you're seeing a true return on your investment. We achieve this by taking the time to understand your business and your competitors and - although consistently applying industry best-practice - never taking a one-size fits all approach, because no business or brand is the same. Weekly summaries will keep you informed on exactly how your campaigns are performing, and we’ll build your campaigns within your own account, giving you full administrative access, transparency, and control

‘We have been really happy with the AdWords service that Big Star provide us with. They are responsive and listen to the needs of our business to maximise the results of our campaigns.”

Claire Malley
Wirehouse Employer Services

“we very quickly saw a massive increase in impressions (84%) coupled with 41% increase in clicks. Best of all we’ve experienced a huge saving in cost per conversion which dropped 53%).”

Tony White
Bonners Music

What you'll get

  • An increase in highly-targeted leads to your website. In paid traffic, every irrelevant click is a wasted spend. Quality keyword lists, combined with close attention to geographic, demographic and behavioural factors mean your ads only get served to your ideal customer
  • An unerring focus on ROI. We work with business of all sizes and are skilled in making budgets stretch when they need to. By constantly improving your Ad Quality, we’ll make sure your CPC (cost-per-click) stays at a level you’re comfortable with and is meaningful to your business goals
  • Jargon–free information on the metrics that matter to your business with weekly summaries and monthly, more detailed updates
  • If you have existing Adwords campaigns, we’ll start with a comprehensive audit - using historical data to understand what’s worked for you and learn from what hasn’t. We’ll assess areas of wasted spend and identify issues with your account structure, quality scores and landing pages where performance can be improved within your budget.

We’ll then create a strategy to turn your Adwords account into a reliable, effective conversion machine: just what it should be.

‘We have been really happy with the AdWords service that Big Star provide us with. They are responsive and listen to the needs of our business to maximise the results of our campaigns.”

Claire Malley
Wirehouse Employer Services

“we very quickly saw a massive increase in impressions (84%) coupled with 41% increase in clicks. Best of all we’ve experienced a huge saving in cost per conversion which dropped 53%).”

Tony White
Bonners Music