Need some advice on your copywriting? Read our copywriting articles below or contact us directly to speak to one of our experienced copywriters
Why do you need a web copywriter?
Web copy is different from what most copywriters are used to. Even direct copywriters find web copywriting difficult because whereas their paper-based discipline is time-tested and proven, web copywriting is new, complex, detailed, variable and full of technology that doesn’t always behave as expected. If the traditional copy pros find it difficult, is it any wonder that your marketing team feels overwhelmed the website copy?…
What is SEO copywriting?
Good SEO copywriting is writing content and copy that works for people. Good writing that people will like combined with knowing where you should write it will help them find you…
Web copywriting – How to write for the web
You have probably heard by now that most site visitors (or users) don’t read web copy, they scan it. As a web copywriter, it’s disheartening to hear that they’re not hanging on every word you put out there, but does that mean you should write less? Not necessarily… read our guide to web copywriting.
Blog copywriting – How to write a blog
If you haven’t already done so, the very first thing you need to do as a blog copywriter (or blogger) is to pick a theme for your blog. I don’t mean the design, I mean what you are going to blog about. Here’s a hint: write about something you are interested in…
Article copywriting - Why your business should be published
The Internet has become most people’s primary source of information. As an interactive communication tool, it has also encouraged more people to contribute in the form of articles. While many of these are informative, interesting and well written, the real trouble is that the casual viewer has to spend a disproportionate amount of time scanning through the detritus to find the diamonds. So how do you make sure that your article is one of the diamonds?…
Why you should be investing in press releases
Press releases should be your first step into online PR – let the world know about you and your business and while you’re doing it get valuable backlinks to your site AND direct promotion to your customers all in one.
Email copywriting – How to write an email
Writing an email is different from writing copy for a web page. For starters, it has a different communication purpose…
White papers – the content that works the hardest
Did you know white papers are the most read marketing copywriting material? The cornerstone of any content marketing strategy, a white paper gets you more sign ups to your email list, convinces everyone of your expertise and builds deeper relationships with your customers.
