Resources

Why do you need a web copywriter?

Web copy is different from what most copywriters are used to. Even direct copywriters find web copywriting difficult because whereas their paper-based discipline is time-tested and proven, web copywriting is new, complex, detailed, variable and full of technology that doesn't always behave as expected. If the traditional copy pros find it difficult, is it any wonder that your marketing team feels overwhelmed the website copy?...

What is SEO copywriting?

Good SEO copywriting is writing content and copy that works for people. Good writing that people will like combined with knowing where you should write it will help them find you...

Web copywriting - How to write for the web

You have probably heard by now that most site visitors (or users) don't read web copy, they scan it. As a web copywriter, it's disheartening to hear that they're not hanging on every word you put out there, but does that mean you should write less? Not necessarily... read our guide to web copywriting.

Blog copywriting - How to write a blog

If you haven't already done so, the very first thing you need to do as a blog copywriter (or blogger) is to pick a theme for your blog. I don't mean the design, I mean what you are going to blog about. Here's a hint: write about something you are interested in...

Article copywriting - Why your business should be published

The Internet has become most people’s primary source of information. As an interactive communication tool, it has also encouraged more people to contribute in the form of articles. While many of these are informative, interesting and well written, the real trouble is that the casual viewer has to spend a disproportionate amount of time scanning through the detritus to find the diamonds. So how do you make sure that your article is one of the diamonds?...

Why you should be investing in press releases

Press releases should be your first step into online PR - let the world know about you and your business and while you're doing it get valuable backlinks to your site AND direct promotion to your customers all in one.

Email copywriting - How to write an email

Writing an email is different from writing copy for a web page. For starters, it has a different communication purpose...

White papers - the content that works the hardest

Did you know white papers are the most read marketing copywriting material? The cornerstone of any content marketing strategy, a white paper gets you more sign ups to your email list, convinces everyone of your expertise and builds deeper relationships with your customers.

If you do one thing...

Do you have a resource section? Sometimes an FAQs page just isn't enough - customers want to have more. Why not dedicate a page to each one of your FAQs? Why not help your customers out with in-depth product knowledge, troubleshooting guides in case things come unstuck, or suggestions of how to get more from the product - product care, innovative uses, stories of how your product has helped build civilisations and settle world conflicts. Write them, invite your customers to share their stories or questions, blog about them, tweet them... every business has the potential to generate valuable content. A resource section is just one place where your customers want to hear from you.