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Article writing services: Why your business should be published

Writing and submitting articles is a key part of search engine optimisation strategy and a foundation of many business' online marketing. This strategy often requires a high volume of content, especially in highly competitive sectors.

Although you might be thinking about articles as a part of your online marketing mix, you might be wondering what you should write about, how to use an article writing service – or even why you should be a 'publisher' of content at all.

What follows is a quick guide the to the whys and hows of article writing for business.

Article writing demonstrates expertise in your niche

To you customers (and even to your competitors), your knowledge is valuable. As a leader in your industry or niche, you can gain online market advantage by regularly producing good quality, well-researched content.

When it comes to SEO, article writing services both the off-site content and the expertise aspects of the search equation.

What should you write about?

Write articles about whatever you know best. If your business is expert in dental surgery, you should write about everything you can in that niche. If your business focusses on personal injury law, you should write and publish anything you can on the area.

Being a content-creator and thought leader has some really powerful effects in online marketing, leading to better search results and more traffic.

By simply sharing some of what you know, you gain credibility which leads to increased on-site conversions and, a marked increase in customer share.

Quality versus quantity

We were glad of the changes Google implemented to improve the ranking of quality content over quantity. But as an SEO article writing service, quality content has always been important to us. Why?

Because customers spend money, search engines don't. If you'd like to see how this works, we made a diagram of the process on our SEO article writing service page (about half way down).

Publishing content that your customers want to read and investing in quality over quantity is wise. Good articles are the kind of articles that people want to share and link to. Think of it as article copywriting. It is part of your brand and helps your business by informing your potential customers, reinforcing your expertise for your current customers, and bringing pre-qualified traffic to your website.

Where should you put these articles?

There are many article directories on the Internet where you can publish your article. Some require you to pay a subscription fee to published your article in their directory Others are free. Usually, it's best to stick to the larger and more popular article directories like EzineArticles, or WebProNews.

SubmitYourArticle is another great article service, where you get a high-quality network of sites, and you also get great scheduling tools and article management tools and advice.

We also recommend you regularly publish on your own website too – in the form of blogs, news updates, and other great content. In fact, you can always take a great blog post and spin it off into an article. Recycling is a great way to generate more content (and more business).

Talk to us if you're not sure where to begin, or if you'd rather leave all this article copywriting to the experts.

To request a quote or commission a sample article, contact us now.