Big Star Copywriting » White Paper Copywriting

White Paper Copywriting

Business white papers create opportunity

Are you struggling to get opt-ins to your email list, or looking for ways to attract new customers? Is your existing customer base stagnant in sales or even eroding? It might come as a surprise, but sharing some of your 'best' secrets is a great way to generate new business.

White papers are highly valued by customers

We all crave knowledge and premium expert content is a proven way to attract new business, convert prospects, and retain existing customers. A major study by KnowledgeStorm and MarketingSherpa reveals that business white papers are the most frequently read marketing material with 71% of respondents saying they read white papers – that's more than case studies, product information sheets, reports, websites, blogs and even articles by industry journalists.

This high-value content is also:

• shareable (57% shared a whitepaper)

• under-utilised in the marketing mix (only 35% of marketers used white papers)

High value content demands high quality copywriters

We're luckier than most. Each of our copywriters has come from a specialist background, and some are former journalists. This means we have in-depth knowledge across a number of industry sectors including media, retail, food production, restaurants, telephony, technology, heavy machinery and pharmaceuticals.

Our experience and expertise in providing white paper copywriting services to these sectors means that we handle even the most technical of subjects. We write as white paper business experts for dozens of clients, suggesting new angles and creating sought after white papers and information products.

A good white paper copywriter takes the time to understand your business

We are not interested in churning out any old white paper. We actively work with you to understand your business, your customers' knowledge and subject matter needs, and your industry to produce balanced, well-informed and expertly crafted white papers that are totally aligned with your expertise and experience.

When your customers read your white paper it will be as if you'd written it yourself although, dare we say, better because it will have that professional sheen that only an experienced copywriter can deliver.

We understand that you need a white paper service that provides a high level of care and attention to detail, because that's what your customers expect from you.

Talk to us about how our white paper services can help you create:

• Product or services white papers

• Customer use example white papers

• Exclusive reports

• White paper guides to the sector

• Reviews

• Industry or sector coverage