Five tips for creating a perfect post for your blog

5th February 2014Blogging

Once upon a time, all you needed to succeed online was a website, but that was long ago. The humble website is still at the core of all online marketing strategies, but today many businesses are preoccupied with the ‘social media conversation’ going on across Facebook, Twitter, Pinterest and myriad other social networks. But in … Read More

7 (More) Ways Guest Blogging Can Benefit Your Business

29th January 2014Blogging

We have already explained some benefits of guest blogging, including how it gives you exposure and drives qualified traffic to your blog and website. We also discussed some of the downside in the same post. But guest blogging is much bigger than traffic. It benefits your online business in ways that might be so immediately … Read More

Types of Blog Posts a Travel Copywriter Can Create For You

16th September 2013Blogging

A blog can be the most powerful communication tool that travel agents and similar firms have at their disposal. If you or your travel copywriter are posting good content, it can help you to bring in additional traffic, generate repeat visits to your website and engage with your customers effectively on another level. The comments section meanwhile can … Read More

Why Your Food Copywriter Needs to Concoct the Perfect Blog Title

24th August 2013Blogging

Your blog is a great place to communicate ideas and create value for your readers which will help to strengthen your online relationship with them. It can also draw in new visitors and expand your online presence through social media sharing. But to do all this, your blog posts actually have to be read, and a deciding factor … Read More

How a Blog Copywriter Can Help You Improve Customer Experience

2nd July 2013Blogging

A lot of businesses may not feel they have any use for a blog copywriter – surely writing posts about your own business should be easy?  However, one of the biggest challenges for any online business is crafting a website user experience for their customers which increases both the likelihood of conversion and of repeat visits. The … Read More

Blog Writing Basics

19th April 2013Blogging

A regularly updated blog is one of the most powerful online tools a business can use to communicate with its customers, and also has SEO benefits in that it provides your site with regularly updated fresh content. Once you get the hang of it blog writing is also relatively simple and quick to do, and to give you … Read More