There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
You create website content for two reasons. To increase your visibility in search. To capture the attention of your human audience and persuade them of the value of your products or services. Readability comes into play when considering both factors and can make a huge difference if you want to convert your website traffic into … Read More
As a web copywriter, you might struggle sometimes to get motivated to start your projects. Kes gives her tips on how to get motivated.
Headline copy does all the heavy lifting, enticing your prospects and getting shared across social media channels.
Whether you’re a hotel, a travel agency, or you’re renting out cottages, the internet can be a powerful tool for bringing in would-be customers and convincing them that your holiday is the one of their dreams. Setting up your website is just the start, and once you’ve cleared that hurdle you need to populate your site with great … Read More
The internet is awash with content, but how much of it is of a high calibre? If you can use this advice from a property copywriter to create content that shines then you can stand out online amongst your competitors. Here are four potent ways to make your content sparkle. Talk in Benefits Whether you’re … Read More
You know how to make a mean meal that’ll keep them coming back for more, but do you know how to draw them in in the first place? One day it may be possible to transmit the irresistible aromas of your cooking over the internet direct to the noses of your potential customers, but until that day you … Read More
Whether you’re an estate agent, a rental agency or a private seller, the key to finding a buyer is writing a good property description which manages to convince them of how appealing and how right the property is for them. Here are a few quick tips from a property copywriter on how to write property descriptions that sell. First … Read More
Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on … Read More
What does authenticity in copywriting mean and how can you produce sales content that people will actually pay attention to? We offer some tips.
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
Write better links with these tips from our web copywriter.
Copywriters must know both sides of this issue, so that clients make a well-informed choice. So, how do you handle email and phone numbers on your website?
Whether you use a contact form or not, a copywriter can make sure your contact page connects with you with your reader.
The most important part of the copywriting process for a guide is in choosing the right topic. Find out how to write better guides.
Guides and whitepapers are the most widely read marketing material. Creating your own guides gives you plenty of opportunities to win new customers.
There is more to a great FAQ answer than you might expect. Learn how to create an answer that empowers your reader.
Find out what makes a great question, and how to write one that contributes to making the sale.
Copywriting frequently asked questions (FAQ) is about conquering fear and doubt, not about questions like ‘what are your hours.’
What do you do if a client asks you to write their testimonial for them? It’s more common than you might think.
Testimonials make for great copywriting on your website. Find out how to ask the right questions to get the best quotes.
What format should you use for a case study? There’s really only one formula that works.
Copywriting uses both direct and indirect methods to persuade and convince. Case studies are an indirect method of selling to your reader.
A team page for new recruits gives your profile and your SEO efforts a boost. Find out why.
Are you hiding behind your website, or being social and making more sales?
Featuring your team helps you sell your services and helps recruitment too.
Basic storytelling techniques can really boost your About Us pages, find out how.
Copywriting About Us pages might seem easy on the surface, but there is much to consider if you want them to perform well.
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.