Any copywriter is happy to jump in at the last minute to write new copy but much better utilised when we join the process right from the beginning.
Headline copy does all the heavy lifting, enticing your prospects and getting shared across social media channels.
Copywriting is more closely linked than you might expect with how your customers trust your website, your brand and your business.
Research is a funny thing isn’t it? Often it confirms our suspicions and sometimes it surprises us with facts that we would never have thought possible. Website behaviour – or rather the behaviour of people on websites – is one type of research that I really really enjoy reading. Not only because it helps … Read More
Recently, I had to switch writing genres – from the short and conversational copywriting style of online blogs and webpages to the rigour and length of academic writing. I had to write 3000 words and I tackled the task with relish, setting out my work in the usual way. But there was one little thing I … Read More
2013 was an eventful year, wasn’t it? Now that it’s the New Year we’ve been looking back, wondering where the time went, and along the way we rediscovered some posts on copywriting that stuck out as particular favourites. Enjoy the wonders of the past year! Empathy matters in copywriting – here’s how to show it … Read More
Whether you’re a hotel, a travel agency, or you’re renting out cottages, the internet can be a powerful tool for bringing in would-be customers and convincing them that your holiday is the one of their dreams. Setting up your website is just the start, and once you’ve cleared that hurdle you need to populate your site with great … Read More
The internet is awash with content, but how much of it is of a high calibre? If you can use this advice from a property copywriter to create content that shines then you can stand out online amongst your competitors. Here are four potent ways to make your content sparkle. Talk in Benefits Whether you’re … Read More
You know how to make a mean meal that’ll keep them coming back for more, but do you know how to draw them in in the first place? One day it may be possible to transmit the irresistible aromas of your cooking over the internet direct to the noses of your potential customers, but until that day you … Read More
Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More
Whether you’re an estate agent, a rental agency or a private seller, the key to finding a buyer is writing a good property description which manages to convince them of how appealing and how right the property is for them. Here are a few quick tips from a property copywriter on how to write property descriptions that sell. First … Read More
Your restaurant is much more than just a building with food in it. It’s a living, breathing entity with its own character, and to be successful your food needs to have plenty of personality too. One of the secrets of getting bums on chairs is to effectively communicate this via your website, and you can use the skills … Read More
In case you missed it, go read Chris Fielden’s results in his Evergreen Content Case Study on the SEOmoz blog. The article tells us many things, but one thing it says in volume is the importance of evergreen content for SEO copywriting. You see, evergreen content generates leads, gets linked to, and generally helps draw … Read More
In the ever-changing world of SEO copywriting there are many factors to consider, and figuring out your online marketing strategy can be a bewildering task.
According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.
You’ve just created that killer blog post or article, and you’re about to hit publish, but then you remember – search engine optimisation. So you tweak your content a little here and there to please the search engine gods, send it off into the virtual ether, and hope for the best. Is this approach working for you? Is … Read More
Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on … Read More
Although it sounds exciting, we can’t all be rock stars. And I’m pretty sure that we only need one Doctor Who to protect the galaxy. So, what are the rest of us supposed to do for a living? If you or your client’s line of work doesn’t involve regularly throwing televisions out of windows or exterminating Daleks, … Read More
Copywriting is all about using the power of words to achieve certain outcomes, and the role of the copywriter is to craft words and sentences into compelling copy. But some words have more power than others, and they’re not necessarily the ones you might think of. The two most powerful magic words are not yours… ..They are your customer’s. … Read More
Good online copywriting is at the heart of making your website or any other internet- based campaign a success. And nowhere is the strength of your copy more important than in the call to action at the end. It’s all well and good having 400 words or so of prime copy that interests the reader and compels them … Read More
Good copywriting can do a lot for your website. It can mean the difference between getting a visitor and making a new customer, so it’s worth investing in the services of a web copywriter or copywriting agency. But what is it that makes online copy really work and achieve its objectives? Here are just 10 … Read More
As a deadline-driven occupation becoming a successful web copywriter is about honing habits which make the best use of your time and skills. As an experienced web copywriter I understand that there is a myriad of distractions competing to tempt you away from a particular project at any one time and that it isn’t always … Read More
Whether you’re an aspiring web copywriter, a seasoned pro looking to brush up or a business owner keen to learn more about the art of web copywriting, there are a wide range of authoritative sources available on the subject. Of course, with so many to choose from it can be a little overwhelming, so with … Read More
Whether you’re in the business of fashion copywriting or product description writing, here are 10 things every web copywriter must know to get ahead and, importantly, make your competition eat your web traffic dust. 1. Back to school – The first rule of web copywriting is ensuring everything you write is grammatically correct and … Read More
If you, like me, are a web copywriter, you are likely to be familiar with that ‘lone wolf’ feeling; hanging out in quiet secluded places, tip-tapping away at your keyboard writing lashings of lovely words for copy hungry clients. For some reason, this takes me back to the time of Boxing Day sales, when I … Read More
Thoughts on how web copywriters can write for the mobile screen, research on how people read on mobiles and how the principles of good content remain the same.
Get some basic tips on writing a better web page from our resident web copywriter.
Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
What’s the one thing you want to know about content marketing? Is it what you should write about? Is it how often you should publish your content? Ask away.
Want to make your copywriting ‘punchy’ and more persuasive? Here are our top four tips for creating copywriting that packs a powerful punch.
What does authenticity in copywriting mean and how can you produce sales content that people will actually pay attention to? We offer some tips.