Just because many audience segments visit a website doesn’t mean the web copywriting has to be generic! It is possible to speak separately to each segment all on the same page.
Whether you’re a lone web copywriter or part of a larger team, these techniques will help you improve the quality and the tone of your copywriting.
If your web copywriter lacks real experience with the product or service, they’re really just faking it.
Copywriters have spent years refining the winning formulas for headlines. Learn what two of them are and why they work.
Write better links with these tips from our web copywriter.
Do you call a web copywriter at the last minute or before you begin web design? We have a view on that.
Get your copywriting off to the right start this year with these quick ways to improve your landing page copy.
Here are two reasons why people think that web copywriting is easy and other web professions are more difficult
We copywriters use time-tested techniques for connecting with an audience. Here are two (and a half) of those methods that you can use too.
Spare a thought for the lowly web copywriter – but remember one day they might just become a princess.
A cautionary tale about how copywriting could have stopped a complex marketing issue before it began.
Basic communication skills are important, and errors in copywriting aren’t just annoying, they actually affect sales online.
A web copywriting post for Halloween! Two of the most common fears about hiring copywriters and some knowledge to act as an antidote.
The Internet is unlike no other medium, and the way content is used is very different than what you’ll see in a book, a newspaper or a magazine. With these new ways of reading also come new ways of writing and creating content. So, what should a web copywriter be mindful of when producing content … Read More
He’s big, he’s mean, and he’s a celebrity with gusto. Find out how Mr. T can help you tackle Tone of Voice in your copywriting!
Copywriters must know both sides of this issue, so that clients make a well-informed choice. So, how do you handle email and phone numbers on your website?
A true tale of a freelance copywriter and why reviewing your web pages can ensure you earn (and keep) the trust you build with your target customers.
Whether you use a contact form or not, a copywriter can make sure your contact page connects with you with your reader.
Learn what makes a better sales page for services and how to use copywriting to connect with your audience.
Find out how copywriters use the timeless techniques of persuasion and structure to get an audience to take action and buy a product.
The most important part of the copywriting process for a guide is in choosing the right topic. Find out how to write better guides.
Guides and whitepapers are the most widely read marketing material. Creating your own guides gives you plenty of opportunities to win new customers.
There is more to a great FAQ answer than you might expect. Learn how to create an answer that empowers your reader.
Find out what makes a great question, and how to write one that contributes to making the sale.
Copywriting frequently asked questions (FAQ) is about conquering fear and doubt, not about questions like ‘what are your hours.’
What do you do if a client asks you to write their testimonial for them? It’s more common than you might think.
Testimonials make for great copywriting on your website. Find out how to ask the right questions to get the best quotes.
What format should you use for a case study? There’s really only one formula that works.
Start out strong with a great title, and the rest of the case study will follow. Learn how to attract readers to your case studies.
Copywriting uses both direct and indirect methods to persuade and convince. Case studies are an indirect method of selling to your reader.
A team page for new recruits gives your profile and your SEO efforts a boost. Find out why.
Are you hiding behind your website, or being social and making more sales?