Copywriting uses both direct and indirect methods to persuade and convince. Case studies are an indirect method of selling to your reader.
A team page for new recruits gives your profile and your SEO efforts a boost. Find out why.
Are you hiding behind your website, or being social and making more sales?
Featuring your team helps you sell your services and helps recruitment too.
Your business has other people involved, but they aren’t the business itself. Give them a space of their own.
There is more to a company history than a list of dates. Get some ideas for telling a good story in this post.
Basic storytelling techniques can really boost your About Us pages, find out how.
Copywriting About Us pages might seem easy on the surface, but there is much to consider if you want them to perform well.
White papers are one of the best forms of marketing collateral you can have. Find out why.
Your customers want your great information. So, use it to your advantage.
Learn how to harness the power of someone else’s words – your customers’.
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.
A copywriter can bring out the fun from functional (but boring) website copywriting.
Copywriters keep on working on the copy until it goes live, and then some. And that’s a good thing.
Search engines are starting to clean up the low-value content spam out there. That means it’s time to get to know your copywriter a little better.
2010 has been an interesting year in the world of web copy. There has been a massive increase in the amount of social content being written – blog posts, comments, Twitter and Facebook. Everyone is making predictions about what’s in store for next year. If I may be so bold, I think that next year … Read More
A copywriter is like a museum guide, helping your visitors find what they are interested in, and showing them where to go and what to do.
Being a successful copywriter is based on testing and bettering yourself constantly, not to rely on the ego making us believe we have it all figured out.
Test, test, test – and test again. Don’t think you “know”. That’s how to sum up Caple’s message of how to build up your advertising and copywriting score.
Three important lessons about copywriting sourced from the wisdom of Tae Kwon Do.
There is no real difference between the different versions of copywriting – there are only good and bad copywriters. Five wrong assumptions about copywriting
Closely examining the four reader personas Competitive, Spontaneous, Methodical, Humanistic to understand your audience for SEO copywriting
Introduction to a four part exploration of the need for copywriting persona to be a great copywriter
Talking to your client about the target audience shows you are professional and that you care about your work. So focus on your audience!
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.
A wall of content won’t get read online, no matter how great – make scanning easy!