Featuring your team helps you sell your services and helps recruitment too.
Your business has other people involved, but they aren’t the business itself. Give them a space of their own.
There is more to a company history than a list of dates. Get some ideas for telling a good story in this post.
Basic storytelling techniques can really boost your About Us pages, find out how.
Copywriting About Us pages might seem easy on the surface, but there is much to consider if you want them to perform well.
White papers are one of the best forms of marketing collateral you can have. Find out why.
Your customers want your great information. So, use it to your advantage.
Learn how to harness the power of someone else’s words – your customers’.
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.
A copywriter can bring out the fun from functional (but boring) website copywriting.
Copywriters keep on working on the copy until it goes live, and then some. And that’s a good thing.
Search engines are starting to clean up the low-value content spam out there. That means it’s time to get to know your copywriter a little better.
2010 has been an interesting year in the world of web copy. There has been a massive increase in the amount of social content being written – blog posts, comments, Twitter and Facebook. Everyone is making predictions about what’s in store for next year. If I may be so bold, I think that next year … Read More
A copywriter is like a museum guide, helping your visitors find what they are interested in, and showing them where to go and what to do.
Being a successful copywriter is based on testing and bettering yourself constantly, not to rely on the ego making us believe we have it all figured out.
Test, test, test – and test again. Don’t think you “know”. That’s how to sum up Caple’s message of how to build up your advertising and copywriting score.
Three important lessons about copywriting sourced from the wisdom of Tae Kwon Do.
There is no real difference between the different versions of copywriting – there are only good and bad copywriters. Five wrong assumptions about copywriting
Closely examining the four reader personas Competitive, Spontaneous, Methodical, Humanistic to understand your audience for SEO copywriting
Introduction to a four part exploration of the need for copywriting persona to be a great copywriter
Talking to your client about the target audience shows you are professional and that you care about your work. So focus on your audience!
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.
A wall of content won’t get read online, no matter how great – make scanning easy!
Is the glass half empty or half full? Silence is the copywriter’s greatest praise.
As any good copywriter knows, the most positive influence on Page Ranking, search engine placements and the overall profile of your website has to be the quality of inbound links. Google say, ‘In general, web masters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.’ To … Read More
It’s easy to fall into a trap with copywriting of writing for yourself, and not the market you are writing for. It’s a potentially disastrous error. Trying to add too much personality, opinion or subjectivity to a piece of work can easily distract a copywriter from a project’s intended audience and its objective. Remember too that … Read More
Successful copywriting requires a copywriter who can suppress their inner poet and their creativity in the name of delivering a professional product. Sounds counter-intuitive doesn’t it? Surely copywriting is all about creativity and ‘art’? Isn’t that the whole basis of writing… to compose, to create to amuse and astound? Well… no. Once you start impressing your … Read More
Whether you write the copy yourself or employ the services of a web copywriter there’s a fantastic piece of wisdom that could help you improve your web presence: if you want to be useful, sought after, command authority, to scale the heights of the search engines, then don’t be shy, share your tricks, offer tips, … Read More
Whether you’re a website owner, run a small or medium-size business, sell on eBay, specialise in SEO (search engine optimisation) or are simply looking for fresh inspiration as a copywriter, you will at some stage need to write sales copy in some form or other. A good sales copywriter produces copy that turns marketing investment … Read More
A good web copywriter can prove an invaluable resource in helping you get to the top of the Google tree.
Whether the cake is getting smaller or more people are trying to take it from you, threat inspires innovative problem solving, and a web copywriter can help
A UK copywriter may be more culturally and linguistically empathetic to your customers, and deliver your message effectively and rewardingly.