UK Copywriting: A non-native speaks

23rd November 2010Copywriting

UK copywriting is unique says our expat Canadian copywriter. Even though he’s a native English speaker, living in the UK has allowed him to understand the subtle differences in copywriting.

Can anyone be a copywriter?

25th August 2010Copywriting

Just because you can write, doesn’t mean you know the right words to use and not recognizing that could result in serious loss of business.

Are you copywriting for people or machines?

15th July 2009Copywriting, SEO Copywriting

There’s a misinformed debate amongst the copywriting world over whether website copywriting should be written specifically for a target audience (human readers) or for the search engine spiders. People ask whether readability should be sacrificed at the expense of optimised copyas though the two were mutually exclusive. They’re not. Copywriting doesn’t have to be either/or Any decent … Read More

How readable is your copywriting?

13th July 2009Copywriting

Copywriting for websites, brochures or marketing should be as simple as possible. Simple copy is readable copy. Any professional copywriter knows that readable copy is effective copy. When messages are easily understood they become highly persuasive. Sharing a message clearly isn’t as easy as some might imagine. Many factors combine to make a piece of writing … Read More

Six copywriting skills that really work

15th April 2009Copywriting

1. Be prepared to be outrageous. Copywriting can often make counter-intuitive claims in headlines. This really grabs people’s attention and provokes their curiosity. Fly in the face of common sense, consensus and perceived wisdom. You can spend an entire article disproving or arguing against a claim that in reality struggles to hold water. Someone copywriting in the UK … Read More

Calls to Action in copywriting – Read the full story NOW.

27th March 2009Copywriting

So there it is – an exquisitely sculptured piece of copywriting, a website or brochure glinting in the early spring sunshine. A beautifully manicured article, a crafted sales letter or eager email bristling with the benefits and rewards of your latest fab new product sits impatiently on your screen – ready to get out there … Read More

Beware brochure copywriting – It’s not what you say…

25th March 2009Copywriting

When it comes to web copywriting it’s never been truer that it’s not what you say, but the way that you say it. Add tone to your copywriting Any copywriter will tell you tone is incredibly important when developing appropriate copy. The way in which your message is conveyed is hugely dependent on tone – a … Read More