2010 has been an interesting year in the world of web copy. There has been a massive increase in the amount of social content being written – blog posts, comments, Twitter and Facebook. Everyone is making predictions about what’s in store for next year.
If I may be so bold, I think that next year will bring us more and more content opportunities. That means more meaningful ways of connecting with our audiences. And because I think that good copy will increasingly play a role in differentiating successful brands, I’ve decided to give you a cheat sheet on what I think you should be doing with your website content and copy over the next 12 months.
#1 Create a publishing schedule and stick to it
Your first priority for next year is to create a schedule for yourself. Regularly updated websites show that you are still in business, and good relevant content consistently published does wonders for your visitors (customers) and for your SEO efforts.
Try to set your schedule to 3 regular website updates per week, or more if you can, and schedule your writing work appropriately.
#2 Re-use your web copy
As I wrote last week, it’s sometimes difficult to come up with ideas. You can hire outside help of course, and you can also re-work your existing intellectual capital (content) into other forms like articles, blog posts, how-to guides, or slideshows. The more spin-offs you can turn it into, the harder that content works for you.
#3 Learn to write better headlines
If there’s one thing I have seen consistently talked about this year, it’s headlines. They drive social media sharing, and seem to be the reason some bloggers are so successful.
When you write a catchy headline, you attract attention from people who want what you have. And not matter what industry you are in, you can get your content more widely shared the better you can craft the title of your posts.
#4 Write web copy that people want to read
It’s incredibly difficult to create well-written, interesting, shareable, informative website copy done by yourself on a regular basis. That’s why it’s so important to have a content expert as a partner. You just can’t do it all, and that’s okay. That’s what the pros are here for.
There you have it. 4 things you can do this coming year to help grow your business online.
Have a great Festive Season and a Happy New Year.