Having your beautifully crafted copywriting rejected by a client is always a bitter pill to swallow. But before you scowl at the rejection email and blame everyone else except yourself, this could be a good time to ask yourself why your copywriting was rejected.
It didn’t follow the brief
Whether you’re a print or web copywriter, not following the brief is probably the biggest reason for your copywriting work being rejected, particularly when it comes to SEO copywriting. If you haven’t read the brief properly, you may have missed something vital and consequently given them copy they can’t use. A simple error such as including the client’s name or URL when they’ve specifically asked not to be mentioned shows that you haven’t read your brief properly. It could also damage your chances of working as a freelance copywriter in the UK for that particular client in future. It can’t be stressed enough. Always, always read the brief. If you’re not sure about anything, ask.
The ‘tone’ wasn’t right
If you haven’t researched your client properly, then there is a good chance that you’re going to get the tone of your copywriting wrong. The ‘tone’ is the voice that the piece has, and good copywriters make sure that they research the client they’re working for before putting fingers to keyboard and typing out something that doesn’t fit in with the rest of the campaign. This is particularly important when working as an SEO copywriter, as the client is trying to maximize their search engine exposure.
If you write a light-hearted piece that will have them rolling in the aisles, be assured that the search engine ‘bots’ (notorious for their lack of a sense of humour) won’t get your little jokes and the SEO effectiveness of the piece will be negated. Again, it’s all down to research. Most freelance copywriters in the UK work to tight deadlines and the temptation to just ‘bash out’ a generic piece can sometimes be overwhelming. Don’t. Make the time to do your research properly.
The copywriting just wasn’t good enough
Always a killer for any freelance copywriter. Nobody likes to be told that their work isn’t up to standard, but you will need to develop a thick skin if you want to work in copywriting. You are only as good as your last piece of work, so always work to the highest possible standard (and that includes grammar and spelling). If the client does send your work back with ‘notes’, take notice of them and use their advice to improve your work for the next time.