Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on … Read More
It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? … Read More
A few weeks back, we wrote about how content marketing and copywriting has become a kind of content arms race. In that post, we wrote about how changes to the search engine algorithms have turned the whole practice of SEO copywriting on its head. No more keyword ‘stuffing’; finally the game is up and we’re … Read More
Being an SEO copywriter is a delicate balancing act that involves pleasing human users and satisfying the search engines’ criteria for good, relevant content. But fortunately it’s not all guesswork, and there are certain ways of doing things that remain true for all content and across all the major search engines. Here for the uninitiated, we present a checklist … Read More
The field of SEO copywriting is constantly changing, and so staying on top of the search engine results pages means staying abreast of the most recent developments. In addition to this, with such a large amount of variables to consider in search engine optimisation, if you’re an SEO copywriter there’s always something left to learn. If you’re relatively new … Read More
Whether you’re an apprentice SEO copywriter or a student of advanced algorithmic theory, it never hurts to make sure you’re carrying out the fundamental SEO practices that drive traffic to your site.
What does ‘engagement’ mean to SEO copywriters and how do you create it? Find out about what makes a website engaging and how to write for it in your SEO copy.
Although it sounds exciting, we can’t all be rock stars. And I’m pretty sure that we only need one Doctor Who to protect the galaxy. So, what are the rest of us supposed to do for a living? If you or your client’s line of work doesn’t involve regularly throwing televisions out of windows or exterminating Daleks, … Read More
Copywriting is all about using the power of words to achieve certain outcomes, and the role of the copywriter is to craft words and sentences into compelling copy. But some words have more power than others, and they’re not necessarily the ones you might think of. The two most powerful magic words are not yours… ..They are your customer’s. … Read More
Whether you’re selling furniture, fashion or food, if you run a medium or large e-commerce site you cannot afford to overlook the quality of your product description writing. Writing product descriptions that are punchy, persuasive and SEO-optimised is a powerful tool to drive business, increase conversions and maximise profits. Who has time for writing product descriptions? It … Read More
Content marketing and SEO copywriting need original content. By looking at Dove’s new campaign, we ask what if all SEO copy was based on authentic ideas?
A regularly updated blog is one of the most powerful online tools a business can use to communicate with its customers, and also has SEO benefits in that it provides your site with regularly updated fresh content. Once you get the hang of it blog writing is also relatively simple and quick to do, and to give you … Read More
Press releases may not be as fashionable as guest blogging these days, but they are still the most effective way in generating brand awareness. Once you get the newspapers on your side, they’ll want follow-up stories and expect you to keep them informed. So how do you write your first press release? Here’s advice from someone who deals with … Read More
Four mistakes a copywriter must avoid in the quest to create irresistible copy: Talking about yourself too much Science has proved what interviewers and journalists the world over already know – people love to talk about themselves. In a 2012 study by Harvard University Psychology Department, researchers discovered that humans receive a chemical kick every time they are given … Read More
Good online copywriting is at the heart of making your website or any other internet- based campaign a success. And nowhere is the strength of your copy more important than in the call to action at the end. It’s all well and good having 400 words or so of prime copy that interests the reader and compels them … Read More
In this post, we discuss that with the right tools and some traditional metrics, it has never been easier to assign a value to your web copywriting.
Good copywriting can do a lot for your website. It can mean the difference between getting a visitor and making a new customer, so it’s worth investing in the services of a web copywriter or copywriting agency. But what is it that makes online copy really work and achieve its objectives? Here are just 10 … Read More
My name’s Andy Robb and, for the last seven years, I’ve been working for BigStar, as one of their copywriters. In my other life, I’m an author. I think it’s OK to say that, now; I’ve got two books out and the first was shortlisted for the Waterstones Children’s Book Prize 2013. But this isn’t … Read More
The good news is that 2013 is sizing up to be a great year for SEO copywriters. Not only have Google’s Panda and Penguin algorithm updates begun to take effect – making ‘low quality’ sites crammed full of keywords less visible – but Google’s preference for prioritising high quality, original content for its readers remains … Read More
Creating engaging content that people and search engines love has turned copywriting into a necessity for businesses serious about online marketing success.
As a deadline-driven occupation becoming a successful web copywriter is about honing habits which make the best use of your time and skills. As an experienced web copywriter I understand that there is a myriad of distractions competing to tempt you away from a particular project at any one time and that it isn’t always … Read More
Whether you’re an aspiring web copywriter, a seasoned pro looking to brush up or a business owner keen to learn more about the art of web copywriting, there are a wide range of authoritative sources available on the subject. Of course, with so many to choose from it can be a little overwhelming, so with … Read More
Whether you’re in the business of fashion copywriting or product description writing, here are 10 things every web copywriter must know to get ahead and, importantly, make your competition eat your web traffic dust. 1. Back to school – The first rule of web copywriting is ensuring everything you write is grammatically correct and … Read More
Like Sesame Street’s Bert and Ernie, content marketing and web copywriting go hand in hand. You wouldn’t expect to see one without the other, and if you do it just feels like something is missing. But in order to explain how web copywriting and content marketing complement each other, we must first get to grips with how … Read More
Whether your website is dedicated to buying and selling, or promoting a specific service, it is essential to pitch offers just right in order to make money. As copywriters our internet marketing antennae are finely tuned to twitch when we see a well-written offer, from the parent-pleasing ‘Kids Eat Free” to the kid-pleasing “Free Kitten With Every … Read More