When inspiration leaves the copywriter inside you churning out mechanical text and uninspired headlines, you can find the cure in wonders of poetry.
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
As our customers increasingly turn to iPads, smartphones and other mobile browsers, every web copywriter must consdier the look of their work as much as the message. This post offers some tips.
Copywriters might not be the fittest on the court, but we have a lot in common with Wimbledon champions, including good hand-eye typing coordination.
With recent changes to Google’s algorithm, it’s more important than ever to make sure your title tags are short enough to appear the way you want them to.
Better SEO copywriting comes from understanding the people you want to have on your website. Find out the 3 reasons why your customers and prospects are searching.
There is a way to ensure that your investment in a freelance copywriter will pay off. It is called ‘the brief.’ Find out how you can give a better brief for your copywriting projects.
Is the life of the copywriter all sales formulas and targets? Not so says our copywriter. Artistic creation is needed as well if you want to keep a reader’s interest.
SEO copywriting techniques help get ‘team pages’ contributing to website traffic by focussing the writing on something other than the CVs of the people.
You paid a pro copywriter to create some great sales copy for your business, now you want some outside input. Who do you turn to? Find out why someone close to you might be the wrong choice.
What keeps your customers awake at night and how your product can help them is great emotional food for copywriters.
The gift of the copywriter is the ability to take a lot of information and pack it down into a small space. However, this gift also requires something in return: Time.
Just because many audience segments visit a website doesn’t mean the web copywriting has to be generic! It is possible to speak separately to each segment all on the same page.
New copywriters are told to avoid negatives and focus on positives in their writing. Yet, some of the best attention-grabbing techniques are completely negative.
Whether you’re a lone web copywriter or part of a larger team, these techniques will help you improve the quality and the tone of your copywriting.
If your web copywriter lacks real experience with the product or service, they’re really just faking it.
Copywriters have spent years refining the winning formulas for headlines. Learn what two of them are and why they work.
Write better links with these tips from our web copywriter.
Do you call a web copywriter at the last minute or before you begin web design? We have a view on that.
Learn about the Google search features a copywriter can use to speed up the writing process.
Playing chess is a great way to exercise your copywriter mind and develop valuable skills to boost your career.
A copywriter’s perspective on marketing hype and how today’s sales copy must put the customer first.
There is a better way for your copywriter to handle your prospects; do you know which it is?
If you are a UK copywriter, then you need to understand the rules for advertising set out by the Advertising Standards Authority.
There are lessons in the success of Adele that every copywriter should pay attention to.