You paid a pro copywriter to create some great sales copy for your business, now you want some outside input. Who do you turn to? Find out why someone close to you might be the wrong choice.
What keeps your customers awake at night and how your product can help them is great emotional food for copywriters.
The gift of the copywriter is the ability to take a lot of information and pack it down into a small space. However, this gift also requires something in return: Time.
Just because many audience segments visit a website doesn’t mean the web copywriting has to be generic! It is possible to speak separately to each segment all on the same page.
New copywriters are told to avoid negatives and focus on positives in their writing. Yet, some of the best attention-grabbing techniques are completely negative.
Whether you’re a lone web copywriter or part of a larger team, these techniques will help you improve the quality and the tone of your copywriting.
If your web copywriter lacks real experience with the product or service, they’re really just faking it.
Copywriters have spent years refining the winning formulas for headlines. Learn what two of them are and why they work.
Write better links with these tips from our web copywriter.
Do you call a web copywriter at the last minute or before you begin web design? We have a view on that.
Playing chess is a great way to exercise your copywriter mind and develop valuable skills to boost your career.
A copywriter’s perspective on marketing hype and how today’s sales copy must put the customer first.
There is a better way for your copywriter to handle your prospects; do you know which it is?
If you are a UK copywriter, then you need to understand the rules for advertising set out by the Advertising Standards Authority.
There are lessons in the success of Adele that every copywriter should pay attention to.
The techniques that a copywriter uses to generate ideas are a great way to spark your creative writing too.
We know what it’s like to choose a copywriter because we work with a network of them. Find out we go about choosing a good copywriter.
Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter.
If you’re thinking about employing a copywriter, you need to read this first
It’s the first step in email copywriting, getting that valuable email address. Find out how we pull apart the steps in email marketing to give customers (and your business) the best we can offer.
Good email copywriting presents a greater opportunity than either social media or search. See for yourself.
Our SEO copywriter explains how to choose better words to use in your links – both to and on your website – to benefit your readers and your SEO.
Every SEO copywriter needs to know which meta data tags to use, and how to write them well. Our SEO copywriter explains what you need to know, and what you can forget about when it comes to meta data and SEO.
Copywriters must know both sides of this issue, so that clients make a well-informed choice. So, how do you handle email and phone numbers on your website?
Whether you use a contact form or not, a copywriter can make sure your contact page connects with you with your reader.