What do you do if a client asks you to write their testimonial for them? It’s more common than you might think.
Testimonials make for great copywriting on your website. Find out how to ask the right questions to get the best quotes.
What format should you use for a case study? There’s really only one formula that works.
Start out strong with a great title, and the rest of the case study will follow. Learn how to attract readers to your case studies.
Copywriting uses both direct and indirect methods to persuade and convince. Case studies are an indirect method of selling to your reader.
A team page for new recruits gives your profile and your SEO efforts a boost. Find out why.
Are you hiding behind your website, or being social and making more sales?
Featuring your team helps you sell your services and helps recruitment too.
Basic storytelling techniques can really boost your About Us pages, find out how.
Copywriting About Us pages might seem easy on the surface, but there is much to consider if you want them to perform well.
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.
Closely examining the four reader personas Competitive, Spontaneous, Methodical, Humanistic to understand your audience for SEO copywriting
Taking you through how to craft your persona and understand your audience to be a better copywriter
Introduction to a four part exploration of the need for copywriting persona to be a great copywriter
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.