SEO is not about getting around Google algorithms – it’s about creating truly high class content which pleases search engines AND converts your human visitors.
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What SEO can’t do
SEO is an amazing way to get all that lovely traffic going, but there are things it can’t do. That’s where content comes into play.
The lost art of storytelling – Why brand strategy should tell a tale
The brand story is making a comeback thanks to the content heavy web needs. You have time, you have space and you have new opportunity.
The Wrong Way to Write Social Media Content
Talk with me, not at me. Social media isn’t a notice board, it’s a place to interact.
Social Media is like High School
Getting the girl, becoming popular, being a newbie, and having a plan to achieve all that translates into ROI and a Social Media strategy.
The secret of successful web copy
A wall of content won’t get read online, no matter how great – make scanning easy!
Search and SEO – where’s the smart money going?
Clear, long term, strategic quality content – that’s where the smart money is going. That’s what SEO is all about and makes businesses happy across the world.
Content Strategy and the Case for a ‘Wordentity’
A visual brand identity doesn’t speak for itself, it needs a written identity, a wordentity, to make your business identity whole.
Why chips should be potatoes – The benefits of Intrinsic Communication
Intrinsic Communication, the marketing word for telling consumers about your product rather than evoking emotion when advertising can make all the difference.
7 reasons NOT to hire a copywriter
Your business is outgrowing you, you have a lot of time and online content simply doesn’t matter? Then don’t hire a copywriter. If it’s not… well. Do.
Social Media is the Industrial Revolution of the Noughties
Social Media is becoming integral to businesses interacting with consumers, whether businesses like it or not. And here’s why.
In copywriting, who shares wins
Critics won’t be placated and changing to make them happy is a fool’s game. Strategically research and focus on your advocates then exceed their expectations.
In copywriting, concise doesn’t mean short
To be concise is to know relevance and precision – it is not about the length or tone and depends on the publishing format as well.
The Links effect – spray on SEO appeal
Not all links are equal. They should be slowly build up over time with an intelligent and active involvement in the blogshphere and social media.
Three myths about outsourcing your content dispelled
Think outsourcing your content is hassle? It’s not. Big Star Content can deliver great content without the need for you to be involved.
A lesson from copywriting training or why I don’t care about the long or short copy debate
Short content or long content – which is better? The question should be “Who is the customer and what do they want?” Knowing which length is better results from knowing this.
Follow these 5 steps to personal branding success
Five steps to getting your voice heard above the deafening jungle of hordes of social media and internet marketers. Make meaning and mantra, polarize people, find soul mates and avoid bozos.
3 little words that should mean so much more to the copywriter
Thank you pages and error messages should sound like a real, honest person said them, not a robot. These little auto-responses are the biggest missed opportunity in your content strategy.
The client / copywriter relationship – a two-way street
A top-drawer copywriter is worth their weight in gold. With engaging, fresh and informative copy, links naturally gather around like bees around a honeypot. If you’re fortunate enough to find a good copywriter, nurture that relationship.
The Best Feedback For a Copywriter is Silence
Is the glass half empty or half full? Silence is the copywriter’s greatest praise.
Social Media is rubbish for copywriting
Admit this (even if it’s only to yourself). Social media is rubbish… unless you know what you want to achieve. The conversation is not the destination. It’s the journey. Keep your eye fixed firmly on the prize.
The pillars of premium – Propping up a heavyweight brand
Following a cry for help to respond to unfounded claims made about a well known European drinks brand we took a close look into the brand architecture at the pillars of premium: the three striding colossus of brand substance.
What’s the point of having a content strategy?
What is the point of a content strategy? I answered that every business has a business strategy that helps steer the business and make a profit, but sometimes examples speak louder than words.
The SEO part of the SEO copywriter
People often think that an SEO copywriter somehow differs from any other type of copywriter, that the SEO copywriter needs to think in different ways, to apply different skills, that they weave magic spells that will hypnotise Google into handing out top search placements. Well you know what? People are right (partly). The SEO copywriter does play … Read More
Easy link building for the copywriter in despair
As any good copywriter knows, the most positive influence on Page Ranking, search engine placements and the overall profile of your website has to be the quality of inbound links. Google say, ‘In general, web masters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.’ To … Read More
