Closely examining the four reader personas Competitive, Spontaneous, Methodical, Humanistic to understand your audience for SEO copywriting
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4 and a half reasons not to take a copywriting course
Don’t break your bank and get experience and support, not book information read out loud by a non copywriter.
Should a copywriter give the public what the public wants?
Understanding your reader is good, second guessing what they want, however, is counter productive.
SEO Copywriting and The Power of Persona – Part 2
Taking you through how to craft your persona and understand your audience to be a better copywriter
Copywriting training isn’t just for people who want to be copywriters
Learning about copywriting makes you a better salesman, a better manager and a better writer no matter what background.
SEO Copywriting and The Power of Persona – Part 1
Introduction to a four part exploration of the need for copywriting persona to be a great copywriter
3 Quick Copywriter Techniques for Learning About Your Audience
Talking to your client about the target audience shows you are professional and that you care about your work. So focus on your audience!
How to write a blog post in 15 minutes without breaking a sweat
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.
Can anyone be a copywriter?
Just because you can write, doesn’t mean you know the right words to use and not recognizing that could result in serious loss of business.
The # tag user is a more elegant writer
There’s nothing wrong with being mysterious. As long as it’s clear what you are talking about, of course.
7 SEO copywriting secrets guaranteed to make you a millionaire
SEO is not about getting around Google algorithms – it’s about creating truly high class content which pleases search engines AND converts your human visitors.
What SEO can’t do
SEO is an amazing way to get all that lovely traffic going, but there are things it can’t do. That’s where content comes into play.
The lost art of storytelling – Why brand strategy should tell a tale
The brand story is making a comeback thanks to the content heavy web needs. You have time, you have space and you have new opportunity.
Social Media is like High School
Getting the girl, becoming popular, being a newbie, and having a plan to achieve all that translates into ROI and a Social Media strategy.
The secret of successful web copy
A wall of content won’t get read online, no matter how great – make scanning easy!
Search and SEO – where’s the smart money going?
Clear, long term, strategic quality content – that’s where the smart money is going. That’s what SEO is all about and makes businesses happy across the world.
Content Strategy and the Case for a ‘Wordentity’
A visual brand identity doesn’t speak for itself, it needs a written identity, a wordentity, to make your business identity whole.
Why chips should be potatoes – The benefits of Intrinsic Communication
Intrinsic Communication, the marketing word for telling consumers about your product rather than evoking emotion when advertising can make all the difference.
7 reasons NOT to hire a copywriter
Your business is outgrowing you, you have a lot of time and online content simply doesn’t matter? Then don’t hire a copywriter. If it’s not… well. Do.
Social Media is the Industrial Revolution of the Noughties
Social Media is becoming integral to businesses interacting with consumers, whether businesses like it or not. And here’s why.
In copywriting, who shares wins
Critics won’t be placated and changing to make them happy is a fool’s game. Strategically research and focus on your advocates then exceed their expectations.
In copywriting, concise doesn’t mean short
To be concise is to know relevance and precision – it is not about the length or tone and depends on the publishing format as well.
The Links effect – spray on SEO appeal
Not all links are equal. They should be slowly build up over time with an intelligent and active involvement in the blogshphere and social media.
