Understanding your reader is good, second guessing what they want, however, is counter productive.
Taking you through how to craft your persona and understand your audience to be a better copywriter
Learning about copywriting makes you a better salesman, a better manager and a better writer no matter what background.
Introduction to a four part exploration of the need for copywriting persona to be a great copywriter
Talking to your client about the target audience shows you are professional and that you care about your work. So focus on your audience!
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.
Just because you can write, doesn’t mean you know the right words to use and not recognizing that could result in serious loss of business.
There’s nothing wrong with being mysterious. As long as it’s clear what you are talking about, of course.
SEO is not about getting around Google algorithms – it’s about creating truly high class content which pleases search engines AND converts your human visitors.
SEO is an amazing way to get all that lovely traffic going, but there are things it can’t do. That’s where content comes into play.
The brand story is making a comeback thanks to the content heavy web needs. You have time, you have space and you have new opportunity.
Getting the girl, becoming popular, being a newbie, and having a plan to achieve all that translates into ROI and a Social Media strategy.
A wall of content won’t get read online, no matter how great – make scanning easy!
Clear, long term, strategic quality content – that’s where the smart money is going. That’s what SEO is all about and makes businesses happy across the world.
A visual brand identity doesn’t speak for itself, it needs a written identity, a wordentity, to make your business identity whole.
Intrinsic Communication, the marketing word for telling consumers about your product rather than evoking emotion when advertising can make all the difference.
Your business is outgrowing you, you have a lot of time and online content simply doesn’t matter? Then don’t hire a copywriter. If it’s not… well. Do.
Social Media is becoming integral to businesses interacting with consumers, whether businesses like it or not. And here’s why.
Critics won’t be placated and changing to make them happy is a fool’s game. Strategically research and focus on your advocates then exceed their expectations.
To be concise is to know relevance and precision – it is not about the length or tone and depends on the publishing format as well.
Not all links are equal. They should be slowly build up over time with an intelligent and active involvement in the blogshphere and social media.