Whether you’re a website owner, run a small or medium-size business, sell on eBay, specialise in SEO (search engine optimisation) or are simply looking for fresh inspiration as a copywriter, you will at some stage need to write sales copy in some form or other. A good sales copywriter produces copy that turns marketing investment … Read More
So there it is – an exquisitely sculptured piece of copywriting, a website or brochure glinting in the early spring sunshine. A beautifully manicured article, a crafted sales letter or eager email bristling with the benefits and rewards of your latest fab new product sits impatiently on your screen – ready to get out there … Read More
When it comes to web copywriting it’s never been truer that it’s not what you say, but the way that you say it. Add tone to your copywriting Any copywriter will tell you tone is incredibly important when developing appropriate copy. The way in which your message is conveyed is hugely dependent on tone – a … Read More
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
Latent Semantic Indexing (LSI) is this year’s hot topic when it comes to Search Engine Optimisation (SEO) and in particular SEO Copywriting as a component of online marketing efforts.
When your business needs some advertising and you can’t write your own copy, what do you do? Turn to a freelance copywriter of course!
Businesses actually need to promote themselves more vigorously during times of recession, and this is where copywriting services become invaluable.
Thanks to the power of Google, SEO and SEO copywriting have become familiar terms for any business using the Internet as part of their marketing strategy.
Blogging is becoming an integral part of any online campaign, and many business use a professional blog copywriter to boost their performance.
A good web copywriter can prove an invaluable resource in helping you get to the top of the Google tree.
Whether the cake is getting smaller or more people are trying to take it from you, threat inspires innovative problem solving, and a web copywriter can help
A UK copywriter may be more culturally and linguistically empathetic to your customers, and deliver your message effectively and rewardingly.
A good copywriter can be worth their weight in gold. There are 5 reasons why using a good web copywriter NOW should be an essential consideration.
The literary world is a strange one, terraced by varying degrees of acceptability whereon published authors look down with disdain upon mere journalists, and journalists return the compliment by looking down upon the lowest of the low – the web copywriter. Writing commercial copy is often seen as ‘bread and butter’ work – enough to … Read More
Businesses are having to completely rethink how they promote themselves in the current economic climate, and that means they need a good copywriting agency.
SEO web copywriters are like Internet Druids – they speak many languages and know how to communicate with the otherworldly ‘bots’ of the search engines.
Explanations of the most common terms you may come across when dealing with the world of web content writing, web copywriting and SEO copywriting
For an SEO copywriter, most of your time probably isn’t spent writing – it’s spent doing research. But you need to make sure you’re using the right sources.
Whether you’re writing ordinary copy for an advertising campaign or targeted SEO copywriting, all the information you need is contained in the first brief.
Having your beautifully crafted copywriting rejected by a client is always a bitter pill to swallow. But before you scowl at the rejection email and blame everyone else except yourself, this could be a good time to ask yourself why your copywriting was rejected. It didn’t follow the brief Whether you’re a print or web copywriter, … Read More
One of the hardest things to achieve as a web copywriter is getting the tone of the work right. Often, a freelance copywriter will produce a piece of work they think is absolutely perfect, only to have it rejected by the client because the ‘tone’ is wrong. Affronted by this rejection, the web copywriter scratches … Read More
Oh joy, that most boring of subjects for a freelance copywriter: copyright. Isn’t that for lawyers? As a freelance copywriter, I’m the creative one. I don’t have to worry about copyright, do I? Ah, but you do. Hiding behind an alias on the Internet as a freelance copywriter (even if your just doing a bit … Read More