The literary world is a strange one, terraced by varying degrees of acceptability whereon published authors look down with disdain upon mere journalists, and journalists return the compliment by looking down upon the lowest of the low – the web copywriter. Writing commercial copy is often seen as ‘bread and butter’ work – enough to … Read More
Businesses are having to completely rethink how they promote themselves in the current economic climate, and that means they need a good copywriting agency.
SEO web copywriters are like Internet Druids – they speak many languages and know how to communicate with the otherworldly ‘bots’ of the search engines.
Explanations of the most common terms you may come across when dealing with the world of web content writing, web copywriting and SEO copywriting
For an SEO copywriter, most of your time probably isn’t spent writing – it’s spent doing research. But you need to make sure you’re using the right sources.
Whether you’re writing ordinary copy for an advertising campaign or targeted SEO copywriting, all the information you need is contained in the first brief.
Having your beautifully crafted copywriting rejected by a client is always a bitter pill to swallow. But before you scowl at the rejection email and blame everyone else except yourself, this could be a good time to ask yourself why your copywriting was rejected. It didn’t follow the brief Whether you’re a print or web copywriter, … Read More
One of the hardest things to achieve as a web copywriter is getting the tone of the work right. Often, a freelance copywriter will produce a piece of work they think is absolutely perfect, only to have it rejected by the client because the ‘tone’ is wrong. Affronted by this rejection, the web copywriter scratches … Read More
Oh joy, that most boring of subjects for a freelance copywriter: copyright. Isn’t that for lawyers? As a freelance copywriter, I’m the creative one. I don’t have to worry about copyright, do I? Ah, but you do. Hiding behind an alias on the Internet as a freelance copywriter (even if your just doing a bit … Read More