Today’s online world is a constantly moving environment, and to get ahead in it you need to leverage this fact to your advantage. While having a good solid bank of ‘evergreen’ content on your website is important, so too is having the ability to create timely content that will intrigue web users and journalists alike. … Read More
Whether your business is a small firm targeting customers in your immediate area, or a multinational giant with global reach, the creation of a strong brand voice is crucial to your success. Consumers today have access to an unparalleled level of choice via the internet, and if you don’t stand out from the crowd you … Read More
Email marketing is a vital component of many businesses’ wider marketing strategies, and one which can deliver results in the form of valuable conversions. Of course though, for every email that’s actually read, there are many more which are either ignored or immediately deleted. The trick lies in maximising the number that are read, and … Read More
We have already explained some benefits of guest blogging, including how it gives you exposure and drives qualified traffic to your blog and website. We also discussed some of the downside in the same post. But guest blogging is much bigger than traffic. It benefits your online business in ways that might be so immediately … Read More
One area of your website that should always be on the SEO copywriter‘s agenda is your homepage. It is often the most popular page on your website. It is likely to be a gateway to the rest of your site and your online sales cycle. It’s where people come to see what you’re all about … Read More
Many businesses (and people) choose this time of the year to start afresh with their content marketing, setting good content schedules and planning their first few posts. But ideas – like intentions – are fickle friends with us content people. We have them often, but they don’t always stick around to get the light of our … Read More
Do you suffer from contentitis? The paralysing feeling that you are spending a lot of time creating content that is of little use. Don’t worry, you’re not alone. Many copywriters, content marketers and business owners feel that their content marketing efforts could be much better. To remedy this, we would like to share this method of … Read More
Unfortunately, the holidays are now over – we hope you had happy ones – and it’s time to get back on the ball. So sit down, grab a cuppa, and take in these 5 ways you can get ready to tackle mobile content marketing in the coming weeks. Why focus on mobile content? Well, in … Read More
Years ago, the big story in retail was the shopping revolution brought about by the internet. But as revolutionary as shopping online from home may once have seemed, it’s now old news. Today the revolution is located within people’s pockets, and it’s not always in the home, it’s on the go – and your web … Read More
Recently, I had to switch writing genres – from the short and conversational copywriting style of online blogs and webpages to the rigour and length of academic writing. I had to write 3000 words and I tackled the task with relish, setting out my work in the usual way. But there was one little thing I … Read More
2013 was an eventful year, wasn’t it? Now that it’s the New Year we’ve been looking back, wondering where the time went, and along the way we rediscovered some posts on copywriting that stuck out as particular favourites. Enjoy the wonders of the past year! Empathy matters in copywriting – here’s how to show it … Read More
A while back we wrote a post about newsjacking, what it is and what to watch out for when you are using this strategy in your content marketing. That caused a bit of stir and we received enough questions that we thought we would address the ‘hows’ and ‘whats’ of using this approach in your … Read More
Businesses today have an unprecedented range of tools at their disposal with which to promote themselves and their services. From all-singing and dancing websites to social media, email marketing and PPC advertising, the internet has bestowed a rich bounty upon 21st century marketers; a veritable cornucopia of methods for getting marketing messages out there. But … Read More
Guest blogging is a powerful content marketing strategy for generating back links and building authority. Read more about how to do guest blogging well.
In the past couple of years, content marketing has moved on from being the next big thing in digital marketing to being something that no business or online copywriter can afford to ignore. The question is no longer, “should we be engaged in content marketing,” it’s, “how can we keep up with the competition and … Read More
It’s all in the title folks – if you’re a copywriter trying desperately to finish before Xmas, we hope this helps!
Copywriting is important (as if you didn’t know) and producing content that interests your audience matters. In fact it could be the key to your success online now and in the coming year.
Revamping your product description writing will increase conversion rates this Christmas and serve you well long after the last stale mince pie has been eaten by the dog.
Way back at the beginning of the year, we did what any good marketing blog would do. We put our writing on the line and attempted to predict what would happen in the coming year. How did we do? Well…not too bad, actually. We said that content marketing would become commonplace (check), and that businesses … Read More
Newsjacking is the latest content marketing trend and involves leveraging current news stories to generate publicity and website hits for your own business. Find out more in our article.
OK, so it’s only the end of September, but if you’re running an e-commerce business and you want to make the most of the festive season, now is the time to start preparing to leverage your online presence for the inevitable shopping rush. Here we take a look at how a copywriting agency can help … Read More
Since the launch of Google’s now infamous Panda update a little over two years ago, a number of crucial factors have been influencing the success of websites around the world. One of these factors which can have a negative influence on your position in the search results is ‘thin’ content, and this is something that … Read More
What can your SEO copywriter do to fill you with Christmas cheer?
Getting ahead in the world of business and commerce today relies heavily on the ability of businesses to harness the power of the internet to their benefit. Just as in other areas of business, doing so requires talented people with very specific skillsets who know exactly how to get the best results. And recent statistics … Read More
For businesses that want to make their mark on the search engines there are two distinct ways in which they can attempt to increase their online visibility and get people visiting their site. The first is to pay the search engine directly to display adverts that lead to the site, while the second is to … Read More