You wouldn’t try and do your own plumbing unless you had the expertise, so what makes you think you can be your own copywriter?
According to figures released by StatisticBrain in 2015, a little over 148million travel bookings are made online every year, or 57% of all travel bookings. How many potential customers are you missing out on by having a mediocre travel content marketing strategy?
According to HubSpot, companies that blog get 55% more website visitors… 57% of all business have acquired a new customer through their company blog. So how can travel companies maximise the impact of their blog posts to get more business?
If you’re selling clothes and other fashion items online, then having highly stylish products that people actually want to buy should obviously be high on your list of priorities. But to stand out from the rest you also need to do everything you can to make those products appear as desirable as possible in your online store. That starts with having professional images of the clothes in question, but it doesn’t end there. Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.
Whatever sector you’re part of, if you want to be a recognisable and respected part of it, you need to build a solid brand story. If you want a place at the top of your particular food chain and you want conversions by the virtual bucket-load though, you need to make your brand story irresistibly compelling. It needs to suck customers in and make them say, “Yes! This company gets it, so I’m happy to give them my business.” Here are five steps to help your business achieve this goal.
If you’re considering taking on a copywriting agency or copywriter, you need to read this first.
Enemies and villains make stories more interesting, and interesting stories are stories that sell. So find your enemy and set about defeating it in your online marketing.
Product descriptions demand care and attention, and should be an extension of your brand. But they’re not the only important area to leverage your brand. One brand that appears to understand this is Yoox, the Italian-owned online fashion, art and design retailer.
Once your customers have found your page, browsed through your products, decided that you can be trusted and actually chosen something that they want to buy, all that stands between you and a sale is your checkout page. Follow these tips to make sure that your checkout page is effective…
In our last blog post we looked at how you can use infographics as a potent tool in your content marketing strategy. This week we’re going to explore the potential of eBooks for online marketing, and discuss how to use them to effectively promote your business and increase your brand exposure.
Infographics are a powerful way to quickly engage with your target audience. Here we take a look at why they should be a part of your content marketing.
We’ve been looking at duplicate content a lot recently, and while it’s important that you yourself don’t use content that has been published elsewhere on the web, it’s also essential to ensure that other people aren’t using your content which you have spent time/ money creating. This week we’re looking at online plagiarism and what you can do to counteract it.
There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
Fashion copywriting: What makes a product description ‘sizzle’?
Successful content marketing relies on constant monitoring and adjustment. Here are 10 useful things that Google Analytics can tell you about your content.
If you’re not writing blog content that your readers love then you’re wasting your time. Use these copywriting tips to write exceptional content.
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
You create website content for two reasons. To increase your visibility in search. To capture the attention of your human audience and persuade them of the value of your products or services. Readability comes into play when considering both factors and can make a huge difference if you want to convert your website traffic into … Read More
As a web copywriter, you might struggle sometimes to get motivated to start your projects. Kes gives her tips on how to get motivated.
Headline copy does all the heavy lifting, enticing your prospects and getting shared across social media channels.
A little while age we looked at ‘Five types of instructional blog posts to hook visitors’. These were: How to… Inspirational tales Primers/ guides Inside insights Interviews Each of these types of blogs post can draw in visitors and provide value. But according to recent research published by Steve Masters over at Econsultancy, the first … Read More
Ask any online marketing professional or web copywriter what the most important reason for creating online articles and content is, and they’re likely to respond, ‘to add value’. If you’re creating online articles and content simply for the sake of having some content up there, or to satisfy some supposed SEO criteria, you’re missing out … Read More
Now that we’ve covered a lot of the ‘what’ and ‘how’ of guest blogging in this series, it’s time to get practical. Today, we’re going to look at some of the items you might want to include in your guest blog toolkit. First up, your tools for making and keeping connections. Social media tools As … Read More
[Editors note: apologies – due to technical problems this post was missing from our series on Guest Blogging – here it is for your delectation] Well done! You have made contact and been asked to write a guest blog post, or you’re about to connect with a site and you need an idea. Now what? … Read More
In the first parts of this series, we looked at building up your persona online to help you get great guest blog opportunities, and then we discussed how to find out which sites would be the best fit for your cracking content. Today, we’re going to cover how to reach out and make contact. Keep … Read More