How fashion copywriting can make your products even more desirable

2nd July 2015Fashion & Apparel, Product Descriptions

If you’re selling clothes and other fashion items online, then having highly stylish products that people actually want to buy should obviously be high on your list of priorities. But to stand out from the rest you also need to do everything you can to make those products appear as desirable as possible in your online store. That starts with having professional images of the clothes in question, but it doesn’t end there. Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.

Five steps towards building a compelling brand story

8th June 2015Branding & Brand Story

Whatever sector you’re part of, if you want to be a recognisable and respected part of it, you need to build a solid brand story. If you want a place at the top of your particular food chain and you want conversions by the virtual bucket-load though, you need to make your brand story irresistibly compelling. It needs to suck customers in and make them say, “Yes! This company gets it, so I’m happy to give them my business.” Here are five steps to help your business achieve this goal.

How to use eBooks to promote your online business

2nd April 2015Content Marketing

In our last blog post we looked at how you can use infographics as a potent tool in your content marketing strategy. This week we’re going to explore the potential of eBooks for online marketing, and discuss how to use them to effectively promote your business and increase your brand exposure.

How to detect plagiarism of your online copy

19th February 2015Web Copywriting

We’ve been looking at duplicate content a lot recently, and while it’s important that you yourself don’t use content that has been published elsewhere on the web, it’s also essential to ensure that other people aren’t using your content which you have spent time/ money creating. This week we’re looking at online plagiarism and what you can do to counteract it.

What is duplicate content? Why is it bad? How do you avoid it?

4th February 2015Web Copywriting

There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.

How to write instructional blog posts

23rd April 2014Blogging

A little while age we looked at ‘Five types of instructional blog posts to hook visitors’. These were: How to… Inspirational tales Primers/ guides Inside insights Interviews Each of these types of blogs post can draw in visitors and provide value. But according to recent research published by Steve Masters over at Econsultancy, the first … Read More

Five powerful ways to add value to your online articles and content

17th April 2014Content Strategy

Ask any online marketing professional or web copywriter what the most important reason for creating online articles and content is, and they’re likely to respond, ‘to add value’. If you’re creating online articles and content simply for the sake of having some content up there, or to satisfy some supposed SEO criteria, you’re missing out … Read More

What is Guest Blogging Part 5 – Tools Of The Trade

25th February 2014Blogging

Now that we’ve covered a lot of the ‘what’ and ‘how’ of guest blogging in this series, it’s time to get practical. Today, we’re going to look at some of the items you might want to include in your guest blog toolkit. First up, your tools for making and keeping connections. Social media tools As … Read More