Having spent some quality time building up your online persona – for which you will already be reaping some reward – it is time to seek out the opportunities for your guest blog posts. There are many ways to go about this, but since we come from a PR background, we would highly recommend beginning … Read More
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What is Guest Blogging Part 1 – Build Your Online Persona
When you want to use guest blogging as part of your online marketing mix, you need to ensure you have built up a healthy presence. Yes, there are dos and don’ts to the tactic, but I’m talking about actually showing the world your online persona – who you are (or what you want the world … Read More
Why and how to create a strong brand voice online
Whether your business is a small firm targeting customers in your immediate area, or a multinational giant with global reach, the creation of a strong brand voice is crucial to your success. Consumers today have access to an unparalleled level of choice via the internet, and if you don’t stand out from the crowd you … Read More
7 (More) Ways Guest Blogging Can Benefit Your Business
We have already explained some benefits of guest blogging, including how it gives you exposure and drives qualified traffic to your blog and website. We also discussed some of the downside in the same post. But guest blogging is much bigger than traffic. It benefits your online business in ways that might be so immediately … Read More
Why Good Product Description Copywriting Isn’t Just for Christmas
Revamping your product description writing will increase conversion rates this Christmas and serve you well long after the last stale mince pie has been eaten by the dog.
Ten Tips for Creating Great Content from a Travel Copywriter
Whether you’re a hotel, a travel agency, or you’re renting out cottages, the internet can be a powerful tool for bringing in would-be customers and convincing them that your holiday is the one of their dreams. Setting up your website is just the start, and once you’ve cleared that hurdle you need to populate your site with great … Read More
What a Food Copywriter Can do for Your Restaurant – a Lesson from a Brighton Chippy
In the modern digital world, online marketing such as food copywriting can connect with customers just around the corner, or it can touch those on the other side of the globe. One unwitting Brighton restaurant proprietor recently found out the benefits of this, as was revealed by the BBC. When Robert Savvides, the proprietor of Brighton’s Regency seafood … Read More
A New Reason to Have your Food Copywriter Create Engaging Articles
You may think that the only reasons you’d need a food copywriter are to provide your website with some rudimentary content and to describe your menu. But your copywriter can do much more than this, and one of the most potent types of content creation you can enlist them for is the production of articles. While these may not … Read More
Search Engine Optimisation, the Property Copywriter and You
Whether you’re a property owner, estate agent, architect or builder, with so much competition it can be hard to penetrate online marketing channels and make yourself heard above the din. Hard, but by no means impossible, and the key is to employ search engine optimisation techniques – something a property copywriter can help you with. What is search engine … Read More
Four Tips from a Property Copywriter on Making your Content Sparkle
The internet is awash with content, but how much of it is of a high calibre? If you can use this advice from a property copywriter to create content that shines then you can stand out online amongst your competitors. Here are four potent ways to make your content sparkle. Talk in Benefits Whether you’re … Read More
Food Copywriter Tips: 5 Ways to Draw Diners to Your Restaurant
You know how to make a mean meal that’ll keep them coming back for more, but do you know how to draw them in in the first place? One day it may be possible to transmit the irresistible aromas of your cooking over the internet direct to the noses of your potential customers, but until that day you … Read More
Tips for Jazzing up your Property Descriptions from a Property Copywriter
Whether you’re an estate agent, a rental agency or a private seller, the key to finding a buyer is writing a good property description which manages to convince them of how appealing and how right the property is for them. Here are a few quick tips from a property copywriter on how to write property descriptions that sell. First … Read More
The Power of Social Media
Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More
How to Write a Press Release – Top Tips From a Journalist
Press releases may not be as fashionable as guest blogging these days, but they are still the most effective way in generating brand awareness. Once you get the newspapers on your side, they’ll want follow-up stories and expect you to keep them informed. So how do you write your first press release? Here’s advice from someone who deals with … Read More
Free Kitten With Your Cappuccino: Why Copywriters Need To Create Winning Offers
Whether your website is dedicated to buying and selling, or promoting a specific service, it is essential to pitch offers just right in order to make money. As copywriters our internet marketing antennae are finely tuned to twitch when we see a well-written offer, from the parent-pleasing ‘Kids Eat Free” to the kid-pleasing “Free Kitten With Every … Read More
Content Marketing Part 9 – What to do with all those old blog posts
Have you written some great posts in the past, but are unsure how to use them in your current content marketing? Here are a few ideas to help.
Content Marketing Part 8 – Easy ebooks for content marketing
Ebooks are a great piece of content marketing. We offer some easy ways to put together a good ebook that will satisfy your audience and get you more leads.
Content Marketing Part 7 – 3 ways to monetise your content
Content marketing is an investment in your business, but it can also become its own revenue stream. Here are 3 easy ways to turn your content into income.
Content Marketing Part 4 – Planning your content marketing lifecycle
The single biggest challenge with content marketing for most businesses is Time; there isn’t enough of it. This post shares some tips for getting to grips with your content.
Content Marketing Part 3 – Where to find hot new content marketing ideas
Wondering how you’ll possibly find enough to write about? Here are a few sources you might not have thought about in your content marketing.
Content Marketing Part 2 – Set content goals or stop now
Content marketing without a goal is practically spam. Learn how to align your business goals with your prospects’ goals to create content that converts.
Content Marketing Part 1 – What type of content do your prospects want to read?
To succeed with content marketing, you must understand what your prospects’ needs are. Find out how to discover prospect needs and what to do about them, with examples.
Authenticity in sales copywriting – is it possible to sound ‘real’?
What does authenticity in copywriting mean and how can you produce sales content that people will actually pay attention to? We offer some tips.
What is the best grammar checker for copywriters?
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
Why copywriters must get comfortable with negativity
New copywriters are told to avoid negatives and focus on positives in their writing. Yet, some of the best attention-grabbing techniques are completely negative.
