What is Guest Blogging Part 2 – Research Your Opportunities

13th February 2014Blogging

Having spent some quality time building up your online persona – for which you will already be reaping some reward – it is time to seek out the opportunities for your guest blog posts. There are many ways to go about this, but since we come from a PR background, we would highly recommend beginning … Read More

What is Guest Blogging Part 1 – Build Your Online Persona

11th February 2014Blogging

When you want to use guest blogging as part of your online marketing mix, you need to ensure you have built up a healthy presence. Yes, there are dos and don’ts to the tactic, but I’m talking about actually showing the world your online persona – who you are (or what you want the world … Read More

Why and how to create a strong brand voice online

3rd February 2014Branding & Brand Story

Whether your business is a small firm targeting customers in your immediate area, or a multinational giant with global reach, the creation of a strong brand voice is crucial to your success. Consumers today have access to an unparalleled level of choice via the internet, and if you don’t stand out from the crowd you … Read More

7 (More) Ways Guest Blogging Can Benefit Your Business

29th January 2014Blogging

We have already explained some benefits of guest blogging, including how it gives you exposure and drives qualified traffic to your blog and website. We also discussed some of the downside in the same post. But guest blogging is much bigger than traffic. It benefits your online business in ways that might be so immediately … Read More

What a Food Copywriter Can do for Your Restaurant – a Lesson from a Brighton Chippy

5th September 2013Food, Drink & Hospitality

In the modern digital world, online marketing such as food copywriting can connect with customers just around the corner, or it can touch those on the other side of the globe. One unwitting Brighton restaurant proprietor recently found out the benefits of this, as was revealed by the BBC. When Robert Savvides, the proprietor of Brighton’s Regency seafood … Read More

The Power of Social Media

10th June 2013Social Media

Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More

How to Write a Press Release – Top Tips From a Journalist

18th April 2013Press Release Copywriting

Press releases may not be as fashionable as guest blogging these days, but they are still the most effective way in generating brand awareness. Once you get the newspapers on your side, they’ll want follow-up stories and expect you to keep them informed. So how do you write your first press release? Here’s advice from someone who deals with … Read More