A lot of businesses may not feel they have any use for a blog copywriter – surely writing posts about your own business should be easy? However, one of the biggest challenges for any online business is crafting a website user experience for their customers which increases both the likelihood of conversion and of repeat visits. The … Read More
Think beyond the search engines and provide quality copywriting and content for users. Is it easier said than done?
Cadillac has a new brand story to go with its new advertising agency, and there’s a lot to be learnt from their methods.
Social engagement should be at the forefront of any business’ online content strategy, and Twitter can be a powerful tool in increasing visibility.
Google has recently unveiled a new search feature, and it’s something that business owners, marketers and online copywriters need to pay close attention to.
There’s a world of difference between being result number one and result number ten on a Google search, and SEO copywriting can help you climb the rankings.
Google used to be entirely focused on reputable links, but could quality copywriting now get you better SEO results?
If you want to keep up with the ever-changing world of SEO copywriting, take a look at our top five SEO website resources.
Are you putting enough effort into your site’s landing pages, or focusing your online marketing efforts elsewhere?
In the ever-changing world of SEO copywriting there are many factors to consider, and figuring out your online marketing strategy can be a bewildering task.
Google has announced their disapproval of pop-up ads on mobile sites promoting apps. So what other ways are there to draw people to your app?
Ever since the first search engines roamed the web, people have been discovering internal pages first. But the home page has continued to fulfil a vital role in being the place where many do make first contact.
According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
Ideas that spread, win. And with all the channels available to you to create opportunities for your business, it’s time to stop hoarding your ideas and time to start sharing them with the world.
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.
From time to time Google’s own Head of Webspam Matt Cutts shares what he knows with webmasters and SEO copywriters, and this month he’s addressed the question ‘What are some common misconceptions in the SEO industry’.
Here we take a close look at practical things you can do to get your copywriting ‘flywheel’ turning and keep it spinning.
If you’ve been taking SEO shortcuts to get ahead, here are three proactive ways to improve your rankings and ensure your site doesn’t get picked up by ‘the Penguin’.
Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More
Video can be an effective marketing tool, but as with any online content, how do you make sure your video stands out from the crowd? The answer is, of course, SEO copywriting.
If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More
You’ve just created that killer blog post or article, and you’re about to hit publish, but then you remember – search engine optimisation. So you tweak your content a little here and there to please the search engine gods, send it off into the virtual ether, and hope for the best. Is this approach working for you? Is … Read More
Social media is by now no doubt deeply engrained in your online marketing strategy, and if it isn’t it should be. But social does not stand alone as an entirely new field – it’s closely linked to the older marketing staple of SEO copywriting. SEO copywriting should inform every step of your social media content creation, particularly in light … Read More
We’ve blogged many times about SEO copywriting and how quality is fast becoming one of the most important aspects of well-written web content. While I was recently reading that Google’s recent Penguin update will eliminate low-quality merchants from its listings, I became curious about what Google thinks is a quality merchant at the moment. So where … Read More
Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on … Read More