If you’re thinking about employing a copywriter, you need to read this first
Our SEO copywriter explains how to choose better words to use in your links – both to and on your website – to benefit your readers and your SEO.
Copywriters must know both sides of this issue, so that clients make a well-informed choice. So, how do you handle email and phone numbers on your website?
Whether you use a contact form or not, a copywriter can make sure your contact page connects with you with your reader.
The most important part of the copywriting process for a guide is in choosing the right topic. Find out how to write better guides.
Guides and whitepapers are the most widely read marketing material. Creating your own guides gives you plenty of opportunities to win new customers.
There is more to a great FAQ answer than you might expect. Learn how to create an answer that empowers your reader.
Find out what makes a great question, and how to write one that contributes to making the sale.
Copywriting frequently asked questions (FAQ) is about conquering fear and doubt, not about questions like ‘what are your hours.’
What do you do if a client asks you to write their testimonial for them? It’s more common than you might think.
Testimonials make for great copywriting on your website. Find out how to ask the right questions to get the best quotes.
What format should you use for a case study? There’s really only one formula that works.
A team page for new recruits gives your profile and your SEO efforts a boost. Find out why.
Are you hiding behind your website, or being social and making more sales?
Featuring your team helps you sell your services and helps recruitment too.
Basic storytelling techniques can really boost your About Us pages, find out how.
Copywriting About Us pages might seem easy on the surface, but there is much to consider if you want them to perform well.
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.