We’re starting a new series here on SEO copywriting where we’ll post regularly on SEO copywriter related topics and answer your SEO copywriting questions.

Earlier in the year, Google released a major update to its search and ranking algorithm. It was designed to reduce rankings for low-value content and websites, and to boost the ranking of high-quality, high-value websites and content.

So what does this mean for your content, and for your business? How can you take advantage of this new development in search?

Publish better content

The people at Google have been very good about letting us know what they are doing and how we can improve our web content in the eyes of Google.

In a post on the Panda update, Google’s Principal Engineer Matt Cutts and Google Fellow Amit Singhal opened with the following:

“Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.”

The bit to pay attention to here is: relevant answers to their queries

That’s what we have always advocated for with our SEO copywriting service. The best way to make Google’s algorithm happy is to provide relevant content for the right target audience, and to use the kind of language (keywords) that they (searchers) use in their search queries.

It’s all down to trust

Matt Cutts has always been clear that a website’s PageRank is still the number one criteria. PageRank is a measure of trust.

How do you earn trust? Just like real life: be honest, straight-forward and earn the respect of (links from) your peers, colleagues, and industry.

If you are researching and using the keywords that your audience use to find what you offer and you are writing content that is valuable to your audience – that answers their queries – you will attract attention and links from other trusted websites. Your position in the search listings will reflect the relative relevance of your site to others that also fit those criteria.

How to get those links and consequently the PageRank is what we’ll talk about over the next few posts on quality copywriting and what ‘quality’ really means online.

One Comment

  • I got whacked by the Google Panda update myself aswell…

    I have been looking for ways around the Google Panda update and I’ve done a lot of experimenting on my own blogs.
    Here are a couple of tips to consider:

    1) minimize bouncerate on your sites
    2) remove/nofollow/noindex thin and poor quality webpages
    3) maximize Ctr in the search results (E.g use crazy call to actions and things on your page titles)
    4) offer more increased value with your web site (improve users onpage time)
    5) interlink your website with optimized anchor texts
    6) use a privacy policy, bulletpoints, paragraphs, subtiles, images, address/phone number, SSL, google maps location, contact us, about us etc etc (all “achievable” added quality elements you can think of)
    7) Achieve additional quality back links with effective anchor text variation.

    Link building has to be done in a very diverse and consistent manner.

    Another thing, I’m a ‘beta’ tester of LinkALoha at the moment and im seeing GREAT results. I know they are going to open up a couple new spots soon, you guys should take a look. Those guys are awesome

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