In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More
All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, and here we’d like to present you with five things to consider when formulating your content marketing strategy.
For many businesses, the success of their online efforts is closely tied to the success of their content marketing strategy. As a copywriting agency this is something that we have a substantial amount of experience in, so we wanted to share with you these five quick steps that you can take to achieve content marketing excellence.
Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.
When it comes to getting their content shared, some websites have got it and others haven’t. But what’s the difference between a site that has its content shared daily on a global scale, and one which struggles to reach beyond Tina in accounting? To answer this key content marketing question, it may help to take … Read More
The internet has given businesses of all sizes an unprecedented opportunity to reach consumers and clients in all four corners of the world. Within a few clicks, someone in China or Australia could be browsing your site and investigating your products or services. But while this may be useful for some companies, for many the … Read More
Many businesses (and people) choose this time of the year to start afresh with their content marketing, setting good content schedules and planning their first few posts. But ideas – like intentions – are fickle friends with us content people. We have them often, but they don’t always stick around to get the light of our … Read More
In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More
Social engagement should be at the forefront of any business’ online content strategy, and Twitter can be a powerful tool in increasing visibility.
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.
Here we take a close look at practical things you can do to get your copywriting ‘flywheel’ turning and keep it spinning.
If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More
Like Sesame Street’s Bert and Ernie, content marketing and web copywriting go hand in hand. You wouldn’t expect to see one without the other, and if you do it just feels like something is missing. But in order to explain how web copywriting and content marketing complement each other, we must first get to grips with how … Read More
Creating a series in your content marketing allows you to explore the hot-button issues affecting your prospects. Learn how to plan your series in this post.
Writing new content for your website, mobile site, blog, email, social networks, etc. can be maddening. Find out how to do it the sane way and succeed.
The Big Star SEO copywriter reveals a few easy steps to make copywriting all your web content a little easier.
SEO copywriters and experts now believe that social media ‘signals’ are as important as backlinks in your SEO strategy. Find out what you can do with ‘social SEO?’
Delegating your copywriting to a pro can save you a lot of time in the short term, and a lot of money and headaches in the long run, meaning you get to stay in the market.
A copywriter is like a museum guide, helping your visitors find what they are interested in, and showing them where to go and what to do.
How can you trust someone else to write for you? It may sound obvious but a professional writing service should be better at writing than you are.
Understanding your reader is good, second guessing what they want, however, is counter productive.
A visual brand identity doesn’t speak for itself, it needs a written identity, a wordentity, to make your business identity whole.
Critics won’t be placated and changing to make them happy is a fool’s game. Strategically research and focus on your advocates then exceed their expectations.
Admit this (even if it’s only to yourself). Social media is rubbish… unless you know what you want to achieve. The conversation is not the destination. It’s the journey. Keep your eye fixed firmly on the prize.
Following a cry for help to respond to unfounded claims made about a well known European drinks brand we took a close look into the brand architecture at the pillars of premium: the three striding colossus of brand substance.
What is the point of a content strategy? I answered that every business has a business strategy that helps steer the business and make a profit, but sometimes examples speak louder than words.