Product Copywriter

Since 2005, our product copywriters have helped ecommerce retailers of all sizes sell more, increase engagement and improve ranking.

Our experts understand that good product copywriting can't take a one-size-fits-all approach. Product descriptions aren’t just containers waiting to be filled up with content - they’re a golden opportunity for selling and brand-building.

Whatever your size, whatever your sector, we can provide high quality, unique product descriptions that are optimised for search and your customers. We specialise in high volume, tight deadline projects so, if you need thousands of product descriptions yesterday, we're your ideal content partner.

To find out more about our product copywriter service, fill in the form or give us a call on 01803 865025

The proliferation of price-matching software means competing on price isn't feasible for most online retailers. And, if you can't be the cheapest and your product content is the same as everyone else's, why should consumers choose you over Amazon or eBay?

Unique product copywriting reinforces your brand's personality and values will set you apart from the online noise.

Customers have got wise to all the rehashed, robotic content that’s out there. They know the difference between cut-and-paste and a real human being writing just for them. Authentic product descriptions, guides and category pages, rooted in the experience of the product, build trust and credibility for your brand. And search engines like it, too.

We worked with beauty retailer Bellezo to produce over 1,000 unique hair and beauty product descriptions for their website bellezo.com. They wanted interesting and unique product copy that would make an impact in their vertical, and they needed it in time for their launch. We were able to deliver on the brief, and help Bellezo.com reach its targets.

Here’s what Gary MacDonough, web manager at Bellezo.com had to say about working with us:

“Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Having unique content on your website is essential for any well implemented SEO strategy, but it is also very time consuming. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches. The results speak for themselves.”

What is website meta data? Everything you need to know

15th October 2021 • Melissa

If you’ve read any of our blog posts concerning SEO or website copywriting, you’ll have probably stumbled across the term ‘website meta data’ before. If you work in any aspect of digital marketing, you probably already know that it’s a vital component of any SEO strategy – but what exactly is meta data when it … Read More

20 ways to level up your website copy

5th October 2021 • Melissa

Nobody wants a website that doesn’t convert, so why would you cut corners when it comes to writing your website copy? After all, it’s no secret that your website copy can drastically affect your SEO efforts. Add to that brand loyalty and consumer buying decisions, which can be directly influenced by the words on your … Read More

How to perform a website content audit

24th September 2021 • Melissa

Your website content is everything. From forming first impressions of your business to influencing your existing customers’ buying decisions, your website content has the power to turn passing traffic to loyal customers who are invested in your brand. But your website content needs to be updated and maintained regularly to achieve your content marketing goals … Read More

Writing copy for new websites – Our content checklist

2nd September 2021 • Melissa

Your website is your storefront for the world and one of the best sales tools your company can use. First impressions are everything. You need to be sure your site creates the right impact on the potential customer. As well as an attractive and user-friendly design and layout, writing compelling website copy is integral to … Read More

How to become a Copywriter (UK)

19th August 2021 • Melissa

Are you looking for a career change? Or perhaps writing has always been a passion you’ve wished to follow? Well, we’ve got you covered. Here’s our guide on how to become a copywriter in the UK. Contents The copywriting landscapeCan you write?Get to know the industryFigure out what sort of copywriter you want to … Read More

Why brand storytelling is important in 2021

10th August 2021 • Melissa

Can you think of a brand you absolutely love? For me, Innocent immediately comes to mind. Even though they’re now a mature brand with a well-established presence, I still find myself talking about them, celebrating their marketing wins and investing myself into their mission like I have personal shares in the company. They’ve become a … Read More

Professional Product Copywriter Services

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Unique product copywriting for sales and SEO

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Quality AND quantity

Results driven product copywriting: a case study

Ready to get measurable results from your product copy? Fill in the form or give us a call on 01803 865025 to find out more.