Professional Product Copywriter Services

Words that bring products to life

Since 2005, our product copywriters have helped ecommerce retailers of all sizes sell more, increase engagement and improve ranking.

Our experts understand that good product copywriting can't take a one-size-fits-all approach. Product descriptions aren’t just containers waiting to be filled up with content - they’re a golden opportunity for selling and brand-building.

Whatever your size, whatever your sector, we can provide high quality, unique product descriptions that are optimised for search and your customers. We specialise in high volume, tight deadline projects so, if you need thousands of product descriptions yesterday, we're your ideal content partner.

To find out more about our product copywriter service, fill in the form or give us a call on 01803 865025

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“Big Star are fantastic to work with. Always flexible and ready to help, they constantly work to our tight deadlines without a hitch and deliver great quality content for our daily deals website at a very competitive price. Would recommend them to anyone!”

Sally Hackman, Senior Copywriter, Mighty Deals

Unique product copywriting for sales and SEO

The proliferation of price-matching software means competing on price isn't feasible for most online retailers. And, if you can't be the cheapest and your product content is the same as everyone else's, why should consumers choose you over Amazon or eBay?

Unique product copywriting reinforces your brand's personality and values will set you apart from the online noise.

Customers have got wise to all the rehashed, robotic content that’s out there. They know the difference between cut-and-paste and a real human being writing just for them. Authentic product descriptions, guides and category pages, rooted in the experience of the product, build trust and credibility for your brand. And search engines like it, too.

Here's what we can do for you

  • Unique, fully optimised product copywriting to boost your SEO efforts
  • Fast delivery, scalable to your monthly, quarterly, seasonal or annual product catalogue updates
  • Persuasive, benefit-driven copy that gets to the heart of what customers really want
  • Longer-form buyers’ guides and FAQs for customers who want to dig deeper
  • Professional, on-brand and on-tone writing that boosts conversions

Quality AND quantity

Our team of talented UK writers can produce convincing, trust-building product copy quickly and in large volumes, any time throughout the year. We can manage the project completely for you, leaving you and your team free to get back to doing what you do best.

Results driven product copywriting: a case study

We worked with beauty retailer Bellezo to produce over 1,000 unique hair and beauty product descriptions for their website They wanted interesting and unique product copy that would make an impact in their vertical, and they needed it in time for their launch. We were able to deliver on the brief, and help reach its targets.

Here’s what Gary MacDonough, web manager at had to say about working with us:

“Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Having unique content on your website is essential for any well implemented SEO strategy, but it is also very time consuming. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches. The results speak for themselves.”

“Managed to turn around a large amount of content in a very short time frame. Throughout the communication was great. Wouldn't hesitate to use Big Star again in the future.”

Rebecca Polding, Project Manager at Present Finder

Ready to get measurable results from your product copy? Fill in the form or give us a call on 01803 865025 to find out more.

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