Product Copywriter

Since 2005, our product copywriters have helped ecommerce retailers of all sizes sell more, increase engagement and improve ranking.

Our experts understand that good product copywriting can't take a one-size-fits-all approach. Product descriptions aren’t just containers waiting to be filled up with content - they’re a golden opportunity for selling and brand-building.

Whatever your size, whatever your sector, we can provide high quality, unique product descriptions that are optimised for search and your customers. We specialise in high volume, tight deadline projects so, if you need thousands of product descriptions yesterday, we're your ideal content partner.

To find out more about our product copywriter service, fill in the form or give us a call on 01803 865025

The proliferation of price-matching software means competing on price isn't feasible for most online retailers. And, if you can't be the cheapest and your product content is the same as everyone else's, why should consumers choose you over Amazon or eBay?

Unique product copywriting reinforces your brand's personality and values will set you apart from the online noise.

Customers have got wise to all the rehashed, robotic content that’s out there. They know the difference between cut-and-paste and a real human being writing just for them. Authentic product descriptions, guides and category pages, rooted in the experience of the product, build trust and credibility for your brand. And search engines like it, too.

We worked with beauty retailer Bellezo to produce over 1,000 unique hair and beauty product descriptions for their website bellezo.com. They wanted interesting and unique product copy that would make an impact in their vertical, and they needed it in time for their launch. We were able to deliver on the brief, and help Bellezo.com reach its targets.

Here’s what Gary MacDonough, web manager at Bellezo.com had to say about working with us:

“Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Having unique content on your website is essential for any well implemented SEO strategy, but it is also very time consuming. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches. The results speak for themselves.”

9 ways to INSTANTLY improve any written business communication

30th October 2020 • Derryck Strachan

Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power … Read More

3 reasons you need to stop avoiding customer personas

28th October 2020 • Kes Cross

Know your customer. This is the first rule of content marketing. It’s a rule that most brands don’t follow. But the reasons businesses avoid developing customer personas are not borne out of an individualist streak to break the rules. It’s usually just down to a lack of know-how or the time to invest in working … Read More

How to write effective eCommerce newsletters

27th October 2020 • Derryck Strachan

You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting … Read More

How to request a guest post

2nd October 2020 • Derryck Strachan

As a website owner, you’ll know that you need written content. And lots of it. Because a website without the right words is just a silent movie. Don’t get us wrong. We’re big fans of the old black and whites. But we’re doing the day job here. Words are our thing. It’s the words on … Read More

Should I accept guest blog posts on my site?

11th September 2020 • Eowyn

This question is one of the hardy perennials in the content marketing herbaceous border. This year is no different. Marketers, SEO ninjas and blog copywriters are always digging deep to find answers on the best inbound marketing strategies. And when it comes to whether you should still accept guest posts on your site, the answer … Read More

Food & Drink Content Marketing – 4 Essentials For Success

28th August 2020 • Derryck Strachan

“Tell me what you eat, and I will tell you who you are” Jean Anthelme Brillat-Savarin I’m into food and drink. It’s no secret. I spend most of my time thinking what I’m going to have for my next meal. I’ve got a side hustle running a hipster catering company called More Gravy, I ran … Read More

Professional Product Copywriter Services

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Unique product copywriting for sales and SEO

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Quality AND quantity

Results driven product copywriting: a case study

Ready to get measurable results from your product copy? Fill in the form or give us a call on 01803 865025 to find out more.