Product Copywriter

Since 2005, our product copywriters have helped ecommerce retailers of all sizes sell more, increase engagement and improve ranking.

Our experts understand that good product copywriting can't take a one-size-fits-all approach. Product descriptions aren’t just containers waiting to be filled up with content - they’re a golden opportunity for selling and brand-building.

Whatever your size, whatever your sector, we can provide high quality, unique product descriptions that are optimised for search and your customers. We specialise in high volume, tight deadline projects so, if you need thousands of product descriptions yesterday, we're your ideal content partner.

To find out more about our product copywriter service, fill in the form or give us a call on 01803 865025

The proliferation of price-matching software means competing on price isn't feasible for most online retailers. And, if you can't be the cheapest and your product content is the same as everyone else's, why should consumers choose you over Amazon or eBay?

Unique product copywriting reinforces your brand's personality and values will set you apart from the online noise.

Customers have got wise to all the rehashed, robotic content that’s out there. They know the difference between cut-and-paste and a real human being writing just for them. Authentic product descriptions, guides and category pages, rooted in the experience of the product, build trust and credibility for your brand. And search engines like it, too.

We worked with beauty retailer Bellezo to produce over 1,000 unique hair and beauty product descriptions for their website bellezo.com. They wanted interesting and unique product copy that would make an impact in their vertical, and they needed it in time for their launch. We were able to deliver on the brief, and help Bellezo.com reach its targets.

Here’s what Gary MacDonough, web manager at Bellezo.com had to say about working with us:

“Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Having unique content on your website is essential for any well implemented SEO strategy, but it is also very time consuming. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches. The results speak for themselves.”

Why you need a guest blogging strategy and how to do it

23rd September 2022 • Melissa

There’s an age-old marketing debate around the importance of guest blogging. There are those who think a guest blogging strategy is a waste of time and resources. Then there are those who think it’s an important element of your content marketing strategy. Here at Big Star, we fall into the latter, alongside the 50% of … Read More

UX Copywriting – What is it and why does it matter?

9th September 2022 • Melissa

What is UI or UX copywriting and why does it matter? User experience (UX) or User Interface (UI) copywriting is essential to any business that builds its brand online. A good user experience will help more people navigate your website and create those all-important sales. In this blog, we’re going to dig deep into UX/UI … Read More

How to keep producing content during the summer

12th August 2022 • Melissa

Summer is a great time to plan out content for the end of the year. While Black Friday and Christmas might seem months away, they will come around fast and summer gives you the chance to get ahead – even if your staff are on holiday. We’re going to take you through how to keep … Read More

What you need to do BEFORE you start creating your website

5th August 2022 • Melissa

Your website is your shop window; it entices people in, it shows the world what you are all about and it persuades potential customers to invest in the goods you have to offer. Your website needs to create a good impact – first impressions matter. It’s important to know what you should be doing before … Read More

7 of the Best Tone of Voice Examples

26th July 2022 • Melissa

The majority of brands are making the most of their content marketing in 2022; in fact, according to the CMI, 66% of marketers are spending more on their content strategies compared to last year. Therefore, making an impression that lasts is crucial for developing brand loyalty. But how do you do it? You’ve got to … Read More

5 Creative Prompts to Help You with Corporate Copywriting

1st July 2022 • Melissa

Corporate copywriting is synonymous with dry, heavy writing that’s free from any personality or brand flair. In fact, corporate copywriting often face ridicule in the face of conversational copy that engages the reader and tells a compelling story. Yet, when it’s done well, corporate copywriting can establish your authority and brand position to attract the … Read More

Professional Product Copywriter Services

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Unique product copywriting for sales and SEO

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Quality AND quantity

Results driven product copywriting: a case study

Ready to get measurable results from your product copy? Fill in the form or give us a call on 01803 865025 to find out more.