Google Ads Agency
Targeted campaigns. Clear ROI. Google Ads that actually work.
PPC Campaigns Tailored to Your Goals and Budget
Search, Display, Video & Performance Max, Handled by Experts
Hands-On, Human Support with Clear Reporting & Results
Want More from Your Google Ads Budget?
Running PPC campaigns can produce powerful results, but only if they’re done right. Too many businesses waste money on poorly structured ads, underperforming keywords, or “set-it-and-forget-it” agency models that don’t adapt. At Big Star, we do things differently.
We’re a hands-on, results-driven Google Ads agency that’s focused on clarity, accountability and performance. Whether you need lead generation, product sales, or brand awareness, we build and manage campaigns that match your goals and evolve with them.
Why Use a Google Ads Agency?
Google Ads provides immediate visibility, measurable ROI, and precise targeting – but it’s not a plug-and-play solution. A successful campaign requires thorough research, meticulous planning, and ongoing refinement.
Here’s why working with an experienced Google Ads consultant pays off:
- You’ll avoid costly mistakes (like bidding on the wrong keywords or misaligning targeting)
- Your spend is optimised with better structure and ad quality scores
- You’ll get real insight into what’s working, and how to improve
- You save time while still staying in control of your strategy
We’ve been running paid campaigns for over a decade, and we’re actively learning, testing, and improving every day.
Our Google Ads Services
We manage every aspect of your PPC campaigns, from initial planning to performance reporting and analysis. Our services cover all major Google Ads formats:
Ideal for generating leads and driving direct conversions. We build high-intent keyword campaigns that attract ready-to-act users, complete with tight ad copy and high-quality landing page suggestions.
Need broader reach? We manage Google Display Network campaigns that target your ideal customer through visual ads across millions of websites, tailored to brand awareness or remarketing goals.
Video Ads help you tell your brand story visually. We plan and manage skippable, non-skippable, and bumper ads on YouTube, built to reach the right audience at the right time.
Let Google’s automation work for you, without losing control. We structure and optimise Performance Max campaigns to get the most out of Google’s full suite of inventory and data.
Bring visitors back with highly targeted, strategic remarketing campaigns that convert previous clicks into customers.
Our Areas of Expertise
Whether you’re selling a product, building a list, or driving traffic to your site, our campaigns are tailored to your objectives. Common use cases include:
- Lead Generation: Generate qualified leads with targeted messaging, location filters, and conversion tracking.
- E-commerce Product Sales: Run Smart Shopping or Performance Max campaigns that showcase your product catalogue and maximise ROAS.
- Brand Awareness: Use display and video to increase your visibility, reach new audiences, and build brand recognition.
How Our Google Ads Service Works
Our Google Ads consultancy is built on a simple promise: we don’t just set and forget. Every campaign is actively monitored, optimised and refined for ongoing performance.
Here’s how the process works:
We start by painting a clear picture of your goals, audience, and what success looks like for your business.
We conduct:
- Keyword research
- Competitor analysis
- Market & audience segmentation
- Budget planning
Then we build a campaign strategy that connects the dots between spend and ROI.
From account structure to ad copy and targeting, we handle the setup end-to-end, ensuring your ads are relevant, compelling, and technically sound.
We don’t disappear after launch. Our PPC consultants actively manage your campaigns, adjusting bids, testing creatives, and continually improving performance on a weekly basis.
We provide clear, jargon-free reporting focused on your KPIs. You’ll know exactly where your budget is going and how it’s performing, with practical advice on what’s next.
Proven Results
Specialist Insurance Broker
Generated over 1300 leads in a 12-month period (1st August 2024 to 30 June 2025)
We’ve managed Google Ads campaigns for Park Insurance since 2011. During this time we’ve generated thousands of high quality service-intent leads and have reduced CPA across all campaigns.
Global Technology Provider
Generated over 400 B2B low-cost leads (1st May - 30th June 2025)
We’ve worked closely with Crayon throughout 2024 and 2025 to deliver high quality B2B leads for over 15 high priority global markets.
Online UK Retailer
Increased Google Ads campaign revenue by 58% (1st January - 31th May 2025 vs previous 5 months)
We’ve helped Rocket Rubber optimise Google Ads campaigns for cost efficiencies, launch new products and generate consistent online sales growth.
Who We Work With
We’ve delivered successful PPC campaigns across a wide range of industries, including:
- E-commerce & Retail: Shopify, Magento & WooCommerce stores
- B2B & SaaS: Lead-gen and awareness campaigns
- Insurance & Finance: Regulated industries with strict targeting requirements
- Healthcare & Medical: Campaigns focused on compliance and trust
- Education & Training: Google Ads for course promotion and enrolments
Whether you’re a startup or an established brand, we can scale our Google Ads service to match your needs.
Why Choose Big Star?
There are plenty of Google Ads agencies out there, but here’s why brands choose us:
- We keep things transparent:You'll always know what's running, how it's performing, and what we're doing to improve it - no smoke and mirrors.
- We’re responsive and reliable:Need quick changes, a second opinion, or a fresh idea? We’re on it. Our clients stay because we show up when it matters.
- We focus on results:Clicks are nice, but conversions, leads, and revenue are what count. We build campaigns that actually move the needle.
- We stay involved:Every account is actively managed by a real person who knows your business, your audience, and your goals.
- We work with your needs, not a fixed playbook:Whether you want full management or strategic support, we tailor our service to what works best for you.
Let’s Talk Google Ads
If you’re looking for a Google Ads agency that values real performance, let’s talk. Whether you’re launching your first campaign or need help optimising underperforming ads, we can help you maximise your PPC budget.
Get in touch today to discuss your Google Ads project.
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