“Big Star Copywriting have been helping us with our content strategy and online marketing since 2011. During that time our search results and traffic have improved significantly.”
Marc Loud, Park Insurance
Some of our clients
Your step-by-step guide to effective content curation
Content is everywhere. Stats scream out from across our feeds, telling us variously that the Gen Z engage with 10 hours of online content a day and that having a content marketing strategy can increase traffic by 142%. As a marketer, you know that sharing content on social media is an essential part of your … Read More
How to choose a domain name for your ecommerce business
How important is your business domain name? The short answer is “very”. When you come to choose a domain name for your ecommerce business you need to consider three main areas: It’s the first thing any visitor to your site is going to see. Ideally it should be memorable and eye-catching. It should be something … Read More
Ecommerce SEO Checklist (Complete 2019 Guide)
E-commerce sales now account for 18% of all retail transactions in the UK for a total value of £533 billion in 2015. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. This study by Infront highlights the value of first page Google results by … Read More
Online Copyright Law – the Complete Guide
In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original … Read More
25+ tips to curate content like a pro
In the spirit of effective content curation, we’ve trawled the net to bring you our list of the best resources out there to help you curate content more effectively. What is content curation? First, do you understand the differences between content creation and curation? If not, here’s a great intro from Hootsuite. https://blog.hootsuite.com/beginners-guide-to-content-curation/ Pulling together … Read More
What to Do When Your Content Marketing Isn’t Working
If your content marketing strategy isn’t going exactly to plan, you may be looking at ways to improve your content’s performance. Here, we take a look at what steps you can take to ensure that your strategy has the desired impact. Make sure you’re measuring the right things An effective content marketing strategy will make … Read More
