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Content strategy, digital marketing insights and industry trends

100 Fashion Blog Ideas to Inspire Your Fashion Writing Creativity
The success of the modern-day fashion industry relies on popular style trends. And at the centre of these trends are fashion bloggers. Since 2007, when the blogosphere began to skyrocket in size…
Melissa | September 21, 2023
20 Mouthwatering Food Description Examples to Inspire Your Food & Drink Copywriting
We're all food lovers of some kind. There's bound to be a…
Melissa | September 15, 2023
What is Personal Branding? Benefits, Challenges and Examples
Consistent personal branding can change the trajectory of your career completely –…
Melissa | September 5, 2023
How to Master B2B Copywriting: 10 Inspiring B2B Copywriting Examples
Copywriting exists in many different niches. There are words printed to support…
Melissa | August 25, 2023
The eBook Potential: How to Write an eBook and Why
During the pandemic, eBook popularity took a giant leap. Maybe it was…
Melissa | August 11, 2023
I’m the Social Media Manager at Big Star and this is How I'm Using AI
I’m going to take you back to one evening in the latter…
Melissa | August 4, 2023
10 types of marketing communication you should probably be using
We're not here to sugarcoat things: content marketing can be challenging. With…
Derryck | July 27, 2023
5 Must-Know Tips for a killer Digital Marketing Plan
Digital marketing is a big old word. It's also a word that's…
Melissa | July 14, 2023
How Accurate is AI Copywriting in 2023? Our Thoughts
Since ChatGPT took the internet by storm late last year, AI has…
Melissa | July 10, 2023
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