You wouldn’t try and do your own plumbing unless you had the expertise, so what makes you think you can be your own copywriter?
If you’re considering taking on a copywriting agency or copywriter, you need to read this first.
Any copywriter is happy to jump in at the last minute to write new copy but much better utilised when we join the process right from the beginning.
In the mad world of content curation, marketing and copywriting, it’s a good day when you get ideas for your next piece of content for little. Let today, then, be a good day for you because where you get some content from might just get a little easier. I’m talking about content curation. Content curation … Read More
Google used to be entirely focused on reputable links, but could quality copywriting now get you better SEO results?
The field of SEO copywriting is constantly changing, and so staying on top of the search engine results pages means staying abreast of the most recent developments. In addition to this, with such a large amount of variables to consider in search engine optimisation, if you’re an SEO copywriter there’s always something left to learn. If you’re relatively new … Read More
Copywriting is all about using the power of words to achieve certain outcomes, and the role of the copywriter is to craft words and sentences into compelling copy. But some words have more power than others, and they’re not necessarily the ones you might think of. The two most powerful magic words are not yours… ..They are your customer’s. … Read More
Whether you’re an aspiring web copywriter, a seasoned pro looking to brush up or a business owner keen to learn more about the art of web copywriting, there are a wide range of authoritative sources available on the subject. Of course, with so many to choose from it can be a little overwhelming, so with … Read More
Whether your website is dedicated to buying and selling, or promoting a specific service, it is essential to pitch offers just right in order to make money. As copywriters our internet marketing antennae are finely tuned to twitch when we see a well-written offer, from the parent-pleasing ‘Kids Eat Free” to the kid-pleasing “Free Kitten With Every … Read More
Want to make your copywriting ‘punchy’ and more persuasive? Here are our top four tips for creating copywriting that packs a powerful punch.
When inspiration leaves the copywriter inside you churning out mechanical text and uninspired headlines, you can find the cure in wonders of poetry.
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
As our customers increasingly turn to iPads, smartphones and other mobile browsers, every web copywriter must consdier the look of their work as much as the message. This post offers some tips.
Copywriters might not be the fittest on the court, but we have a lot in common with Wimbledon champions, including good hand-eye typing coordination.
There is a way to ensure that your investment in a freelance copywriter will pay off. It is called ‘the brief.’ Find out how you can give a better brief for your copywriting projects.
Is the life of the copywriter all sales formulas and targets? Not so says our copywriter. Artistic creation is needed as well if you want to keep a reader’s interest.
SEO copywriting techniques help get ‘team pages’ contributing to website traffic by focussing the writing on something other than the CVs of the people.
You paid a pro copywriter to create some great sales copy for your business, now you want some outside input. Who do you turn to? Find out why someone close to you might be the wrong choice.
What keeps your customers awake at night and how your product can help them is great emotional food for copywriters.
The gift of the copywriter is the ability to take a lot of information and pack it down into a small space. However, this gift also requires something in return: Time.
If your web copywriter lacks real experience with the product or service, they’re really just faking it.
Learn about the Google search features a copywriter can use to speed up the writing process.
Playing chess is a great way to exercise your copywriter mind and develop valuable skills to boost your career.
A copywriter’s perspective on marketing hype and how today’s sales copy must put the customer first.
There is a better way for your copywriter to handle your prospects; do you know which it is?