Ecommerce SEO Checklist (Complete 2020 Guide)
Ecommerce sales in the UK are forecast to account for 24% of total retail – hitting £115.93 billion in 2020. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. This study by Backlinko highlights the value of first page Google results by position. On … Read More
5 content marketing mistakes to avoid in 2020
A recording artist like Kate Bush knows her audience. She’ll experiment, challenge and push boundaries with each new release. But her fans know that her distinct voice, artistry and sound mean that every album is unmistakably Kate. When you think about it, content marketing is no different really. Your business establishes its own distinct voice … Read More
5 reasons using a native copywriter will save you money
“I cannot eat this bread, it is too stale” Shaun Bythell in Confessions of a Bookseller wryly wonders about the usefulness of this travel phrase from The English Tourist in Italy. Pretty useless phrases like this are comedy gold for comedians such as Bill Bailey and Adam Buxton too. But there is a serious point … Read More
Beyond Google Shopping: 3 PPC platforms your Ecommerce businesses should be using in 2020
Don’t get landlocked on Google Shopping – because your customers aren’t landlocked on Google. This is sound advice for 2020 as Ecommerce brands look to diversify their paid media spend in a bid (quite literally) to get their products in front of consumers on their favourite platforms and shopping sites. But if your paid search … Read More
5 ways to make your eCommerce emails dramatically better
Tomlinson in 1971 was the first person ever to send an email. He sent the message to himself. Fast forward almost 50 years and you don’t need to stray far from your own inboxes to know that there’s one almighty din out there, day in day out.
How to create irresistible fashion copywriting that sells
In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.