A trusted financial copywriter

At its most basic, financial copywriting is about selling your products and services. The simplest way of doing so is by building a relationship with customers and potential clients based on trust. They need to trust that you have the expertise and experience required to help them.

The vast majority of successful businesses in the financial services sector are experts in the field. But that doesn’t mean they sound like experts when they put pen to paper. Just as understanding the intricacies of complex financial instruments requires practice, patience and plenty of skill, so does writing excellent copy. A good financial copywriter makes you sound like the experts you are – but without alienating potential clients who may be turned off by overly technical language or complexities they simply don’t need to know about. Your prospects want enough information to know what’s in it for them, but not so much that they become confused or bored.

And, of course, your copywriter also needs to understand that different types of prospects need content at varying levels of complexity and depth. To build your reputation as industry experts, finance copywriters use various formats, each of which is aimed at a different audience. White papers help you reach those already well-embedded in the finance landscape. How-to guides target those who don’t have that same level of financial knowledge. Blog posts ensure you build your brand with those who want to know more about your business, while email marketing copy gives you access to customers who may have never heard of you.

Maximising the value of each of these formats to your business while also retaining your company’s specific tone of voice and sense of personality is a challenge. But it’s what Big Star financial copywriters do successfully day-in, day-out.

Unlike the world of finance, working with Big Star and their superstar team of financial services copywriters is remarkably simple.

1. Drop us a line – Your first move is to get in touch and begin a discussion about what you’re looking for. You may not know exactly. Fortunately, we’ve got an excellent editorial and SEO team here at Big Star that can offer advice on what works and what doesn’t, as well as what type of copy best suits your business needs.

2. Let’s get specific – Once we’re all on the same page about what we’re aiming for, it’s time to lock down the details. That means working out timeframes and quantities, as well as preparing briefs for our writers.

3. Assigning writers – Depending on the size of your project, we’ll either assign one writer or multiple. We always match you with the writer who’s best suited to the project and able to represent your business accurately. We’ll try to keep that writer attached to any future projects we may work together on to ensure consistency and give them a chance to really get to know your company.

4. Those thrilling first drafts – Here’s the exciting part. Our writer will produce their first draft according to the specifics set out in the brief. After running it through our comprehensive proofreading and editing service, we’ll send it over to you to check out.

5. Revisions and edits – We usually get things pretty much perfect the first time around, but we are happy to revise and edit the copy based on your feedback. We’ll always let you know when we think something you’ve highlighted is worth keeping, and we’ll make sure all revisions are turned around as quickly as possible.

At Big Star, we pride ourselves on our ability to meet tight deadlines without ever compromising on quality. Turnaround times often depend on how quickly our writers can be briefed and whether all the information they require is ready to go, but we think you’ll be over the moon at how agile and speedy the Big Star team can be when we’ve got everything lined up and a deadline in sight.

You mean we haven’t convinced you already? If you still need a little persuasion as to why Big Star provides the best financial copywriter service around, here are five quick reasons you’ll want to choose us.

● We know how to tell a story. It doesn’t matter what industry you’re in, good copy means telling compelling stories. Finance is no different. We’ll help your brand tell its story and build its relationship with new and existing customers.

● We’re experienced tightrope walkers. Successful financial services copywriting depends on maintaining a delicate balance between simplicity and complexity. We hit that perfect balancing point every time: less jargon, more impact.

● We understand the regulatory environment. The financial services sector is more regulated than most. We know that extends to what we can and can’t say in our copy. So we’re always careful.

● We boast a talented SEO team. Here at Big Star, we’re not all writers. We’ve got our fair share of SEO whizz kids and marketing heroes. That means we’re an all-round package that offers a fantastically integrated service.

● We are easy to work with. We keep in close contact. We hit deadlines. We’re flexible, helpful and always at the end of the phone or an email should you need us.