7 (Challenging) Reasons Why Content is King
Ok, so ‘content is king’ has become a huge cliché. But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry. We miss you. Content is king. It’s also the kingdom and the … Read More
How to hire a copywriter – 5 killer questions every organisation should consider
If words matter to your business (and they should) then finding the right person to write those words is as important as the steps you take to hire the rest of your team. Quality content is the heart of your marketing strategy: we’ll show you how to hire a copywriter who will keep it beating. If … Read More
How the right hash tags can make your campaign a success
Concrete list of tools to help you with your hash tag fueled campaign ranging from conference topics to content contribution.
The Complete Guide to Thin Content
Producing unique content that is optimised for SEO is part of a good copywriter’s DNA. Building a high quality website and sharing this valuable content is critical to the success of a brand’s marketing strategy. Showing the most relevant results to users is part of a search engine’s reason for being. When these three elements … Read More
5 Ways Blogging Can Boost B2B Customer Retention
Blogging and customer retention aren’t often found in the same sentence in B2B content marketing plans. They probably won’t even be on the same page. In the relentless quest to find new customers, marketers often use blog posts to throw the kitchen sink at acquisition. But this hyper focus on attracting new customers often means … Read More
4 Essentials For Any Business Blog
When was the last time you checked in on a business blog and found the most recent post rustling among the tumbleweed that drifted across the page two years ago? Chances are this happens a lot. Regularly posting moreish content that makes readers want to come back time and time again is hard work. All … Read More