B2B copywriting service

At Big Star Copywriting, we adapt our approach to the client’s needs. But we also have a clear idea of what works best in the B2B sphere, based on nearly two decades of digital marketing experience working with B2B organisations of all kinds – from commercial insurance and business finance to marketing agencies and manufacturers.

We like to get close to our clients and build long-lasting relationships that enable us to understand what makes you tick and how we can best serve you. Most importantly, we want an insight into your customers’ buying journeys. It enables us to create compelling copy that meets specific business requirements.

Other B2B copywriting services often leave it up to the client to explain their business. But we prefer a two-way approach. We like to make it a discussion. Our B2B content writers need to understand your organisation in a way that makes sense to them. They benefit from connecting the intricacies of your commercial reality to the copy they produce.

And the best way to achieve that is by asking questions.

Because people work best when they are given the opportunity to identify their blind spots and fill in the gaps in their knowledge. And copywriters excel when they can join the dots and see the bigger picture.

Our writers are experienced B2B interrogators. Ok, maybe “interrogators” is a little strong! What we actually mean is that they are highly adept at asking the right questions to build a picture of your industry and your place within that. And that gives them the foundations they need to create world-class B2B copy that enables you to show your customers how you understand and meet their challenges.

Text is the primary way you communicate and engage with your customers. B2B buyers seek information from a wide range of sources. Nearly all of those sources will rely heavily on the written word.

Whether you are creating product or service descriptions, white papers, blog posts, instructional documents or entries in your knowledge base, copy plays a critical role in providing buyers with the information they need to justify and rationalise a purchase.

So it needs to be word-perfect.

Gartner research shows that B2B buyers only spend 17% of their time meeting directly with suppliers. In contrast, they spend 27% of their time conducting independent online research. That means they will dedicate a much more substantial amount of their time engaging with your digital resources than they will your sales reps.

As a result, sales are often won or lost on the quality of your content. And the quality of your content is dictated by your copy.

When customers feel they receive information that helps them advance through the buying process, they are “2.8 times more likely to experience a high degree of purchase ease, and three times more likely to buy a bigger deal with less regret.” (Gartner)

First-rate content makes the buying experience easier. That results in more sales and satisfied customers.

Working with Big Star could not be easier. While our process varies depending on the nature of the project, timeframe and customer needs, it tends to go something a little like this.

1. Get in touch

It all starts when you reach out to us. We kick things off with an introductory chat to get a feel for your requirements and determine how we can help your business. We establish the scope of the project so we can better understand what resources we will need to contribute. But don’t stress about having the whole project mapped out. This is more of an informal introduction. One that allows us to begin preparing our team.

2. Building a brief

After the introduction, we schedule a more in-depth call, where we settle on project specifics. At this stage, we assign a lead copywriter, who will also begin sitting in on calls and getting to know your business. As long as you are happy with their output, we aim to keep that copywriter attached to your business for the project’s duration. Consistency is key. From there, we build a brief and prepare to create the first piece of content.

3. From first sample to sustained delivery

On completing the sample and having the editorial team work its magic, we send it to you for feedback. This is where we pick up on any significant changes that need to be made and reinforce that we are heading in the right direction. If we get the green light, we kick things up a gear and begin working on the remainder of the content. If it is a one-off project, we set a clear deadline for delivery. If it is an ongoing project, we deliver the first month’s content and start developing the professional rapport that makes us one of the most successful copywriting agencies in the business.

If we haven’t done enough to convince you yet, here are five quick and compelling reasons to choose our copywriting service.

1. We combine unbeatable copywriting with serious SEO know-how. We don’t mix and match, and there is no moonlighting. Our writers are here to write, and our SEO specialists dedicate themselves to all things Search. That means you work with the best of the best.
2. We understand B2B. We developed our own system because directly importing the B2C approach does not work. B2B deserves and demands its own methodology.
3. We recognise that B2B is complex. So we commit the resources required to understand that complexity.
4. We are responsive. Big Star was built on the understanding that communication is central to good copywriting. Everything is so much smoother when we discuss needs and expectations openly.
5. We have a proven track record. We have worked with numerous B2B organisations and maintained long-running partnerships with most clients. Our work speaks for itself. Once the project hits its stride, the value of our content and expertise is evident.

If you want to learn more about Big Star’s professional copywriting service, don’t hesitate to get in touch. We would love to discuss how we can improve your B2B digital content.