Copywriting Services

Big Star Copywriting has been providing high quality copywriting services since 2005. Our professional UK writers know how get to the heart of your brand and write content that resonates with your audience. From regular blogging and social media content, to web copy and product descriptions, we can deliver all the words you need quickly, skilfully and cost-effectively.

Every authority on online marketing agrees: if you want better results, write quality content. And quality is exactly what we’re about.

To find out more about our copywriting services and get a free sample, fill in the form or give us a call on 01803 865025

When you need fast delivery, consistency and accuracy across large volumes of online copy, we’re your first choice.
But what really sets our copywriting services apart is our understanding of how your content can develop the story of your brand.

We can help craft your brand story, then build an effective strategy to tell it through all your online content: your website, your blog and your social media channels. This network of valuable, relevant and engaging content will build a strong online profile for your brand and keep customers coming back to your site.

A UK business approached us seeking an upgrade to the web content on three of their key product pages, selling high-spec Chatbots and IVR services. Their bounce rate was high and they were concerned that the pages were difficult to navigate and failed to showcase their products in the best light. They also needed a fresh take on their content - with the whole in-house team being 'too close' to the product to see it from a new customers' perspective.

We allocated one of our best tech writers to the project, who worked closely with the client to ensure a deep understanding of the products and USPs. The content was carefully structured to take users on a logical, step-by-step journey that aimed to increase engagement and fully explain complex products in lay-person terms. Our SEO experts optimised the page for search after carrying out extensive research to find keywords that carried the right intent. Here's what happened:

What’s The Perfect Product Description Length?

31st July 2020 • Derryck Strachan

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a … Read More

How Can I Tell If I Need More Content On My Site?

20th July 2020 • Derryck Strachan

“Great content is the best sales tool in the world.” – Marcus Sheridan Industry gurus are constantly waxing lyrical about the importance of content. It’s the king (Bill Gates). It’s the kingdom (Lee Odden). It’s the lifeblood of your marketing strategy (Neil Patel). If you own a website, you already know all this. But are … Read More

Brand Tone of Voice (and why consistency is everything)

26th June 2020 • Derryck Strachan

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions … Read More

Don’t Need a Website? Read This.

25th June 2020 • Derryck Strachan

A 2019 survey by UENI found that 75% of UK small businesses did not have their own website. If this is you, read on. Businesses cite many reasons for not getting online. Here are five we hear most frequently (and why you need to re-think them): 1. “We already have more leads than we can … Read More

6 Point Checklist For Getting Your Business Online – Fast

25th June 2020 • Derryck Strachan

“The greatest danger in times of turbulence is not the turbulence — it is to act with yesterday’s logic.” Peter Drucker As COVID-19 storms through 2020, hurling our habits and treasured systems against the wall, we all know we have to change to survive. From the domestic adaptations needed to successfully work from home, to … Read More

7 ways to make your content investment go further

29th May 2020 • Derryck Strachan

“Content Marketing is all the Marketing that’s left.” Seth Godin If you want your online business to succeed, you have to invest in content marketing. But, with uncertain times ahead and online competition becoming ever steeper, you need to squeeze every last drop out of your content investment. We’ll show you how. Repost your content … Read More

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Strategic copywriting services to set you apart from competitors.

Results driven copywriting: case study

Ready to get better results from your content? Fill in the form or give us a call on 01803 865025 to find out more.

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