Travel Copywriting

We’ve been the travel copywriters of choice for some of the biggest names in hotel, tourism and leisure, including Hotels4U, Thomas Cook, and Hilton Hotels. Whatever your size or speciality, we'll make sure your content is totally aligned with your business objectives, consistent with your tone of voice, optimised for search – and actually interesting to read.

We're expert in handling large-scale travel projects such as destination pages, holiday descriptions, regionally targeted web pages, blogs, guides and articles. Our unique sector experience means we can deliver high quality and affordability across hundreds or even thousands of pages, with quick turnaround and exceptional standards of customer care.

To find out more about our travel copywriting service, fill in the form or give us a call on 01803 865025

Product pages for Hotels4U...

We've written nearly 2000 hotel description pages for this hotel booking company. Consistency, adherence to brand guidelines and rapid turnaround were essential.

Blog writing for Thomas Cook...
Working as a travel copywriter through Arena Media, we provided regular blog and guest blogs covering a variety of topics designed to increase user engagement and encourage social sharing.

In-house guest literature for Hilton Hotels...

Following a rebrand, Hilton Hotels changed all the printed materials in their hotels worldwide. Working as travel content writer through TAG London, we created new copy for hundreds of pages of guest literature, including hotel and destination guides, room guides and local area fact-sheets.
A consistent tone of voice was essential, and we also worked to extremely tight deadlines (two- to three-day turnaround) with amends carried out on the same day where required.

Product descriptions for Sykes Cottages...

Sykes Cottages is one of the largest cottage rental sites in the UK. The firm needed a travel copywriting agency to write several hundred informative and persuasive cottage descriptions, to increase search rankings and improve conversion. We ensured that all copy was written to brand guidelines and a consistent structure, while balancing quality with affordability.

What is website meta data? Everything you need to know

15th October 2021 • Melissa

If you’ve read any of our blog posts concerning SEO or website copywriting, you’ll have probably stumbled across the term ‘website meta data’ before. If you work in any aspect of digital marketing, you probably already know that it’s a vital component of any SEO strategy – but what exactly is meta data when it … Read More

20 ways to level up your website copy

5th October 2021 • Melissa

Nobody wants a website that doesn’t convert, so why would you cut corners when it comes to writing your website copy? After all, it’s no secret that your website copy can drastically affect your SEO efforts. Add to that brand loyalty and consumer buying decisions, which can be directly influenced by the words on your … Read More

How to perform a website content audit

24th September 2021 • Melissa

Your website content is everything. From forming first impressions of your business to influencing your existing customers’ buying decisions, your website content has the power to turn passing traffic to loyal customers who are invested in your brand. But your website content needs to be updated and maintained regularly to achieve your content marketing goals … Read More

Writing copy for new websites – Our content checklist

2nd September 2021 • Melissa

Your website is your storefront for the world and one of the best sales tools your company can use. First impressions are everything. You need to be sure your site creates the right impact on the potential customer. As well as an attractive and user-friendly design and layout, writing compelling website copy is integral to … Read More

How to become a Copywriter (UK)

19th August 2021 • Melissa

Are you looking for a career change? Or perhaps writing has always been a passion you’ve wished to follow? Well, we’ve got you covered. Here’s our guide on how to become a copywriter in the UK. Contents The copywriting landscapeCan you write?Get to know the industryFigure out what sort of copywriter you want to … Read More

Why brand storytelling is important in 2021

10th August 2021 • Melissa

Can you think of a brand you absolutely love? For me, Innocent immediately comes to mind. Even though they’re now a mature brand with a well-established presence, I still find myself talking about them, celebrating their marketing wins and investing myself into their mission like I have personal shares in the company. They’ve become a … Read More

Travel copywriting service

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Case studies: Working as a travel content writer for top travel businesses.

Ready to get measurable results from a travel copywriting agency? Fill in the form or give us a call on 01803 865025 to find out more.