Travel Copywriting

We’ve been the travel copywriters of choice for some of the biggest names in hotel, tourism and leisure, including Hotels4U, Thomas Cook, and Hilton Hotels. Whatever your size or speciality, we'll make sure your content is totally aligned with your business objectives, consistent with your tone of voice, optimised for search – and actually interesting to read.

We're expert in handling large-scale travel projects such as destination pages, holiday descriptions, regionally targeted web pages, blogs, guides and articles. Our unique sector experience means we can deliver high quality and affordability across hundreds or even thousands of pages, with quick turnaround and exceptional standards of customer care.

To find out more about our travel copywriting service, fill in the form or give us a call on 01803 865025

Product pages for Hotels4U...

We've written nearly 2000 hotel description pages for this hotel booking company. Consistency, adherence to brand guidelines and rapid turnaround were essential.

Blog writing for Thomas Cook...
Working as a travel copywriter through Arena Media, we provided regular blog and guest blogs covering a variety of topics designed to increase user engagement and encourage social sharing.

In-house guest literature for Hilton Hotels...

Following a rebrand, Hilton Hotels changed all the printed materials in their hotels worldwide. Working as travel copywriter through TAG London, we created new copy for hundreds of pages of guest literature, including hotel and destination guides, room guides and local area fact-sheets.
A consistent tone of voice was essential, and we also worked to extremely tight deadlines (two- to three-day turnaround) with amends carried out on the same day where required.

Product descriptions for Sykes Cottages...

Sykes Cottages is one of the largest cottage rental sites in the UK. The firm needed several hundred informative and persuasive cottage descriptions to increase search rankings and improve conversion. We ensured that all copy was written to brand guidelines and a consistent structure, while balancing quality with affordability.

Don’t flout these 5 fundamental rules when it comes to PPC ad copy

25th January 2021 • Derryck Strachan

“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to … Read More

Learn from these 5 mistakes before you start email marketing

18th January 2021 • Derryck Strachan

Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More

SEO audit tools – a guide to the best

24th December 2020 • Derryck Strachan

If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great … Read More

How to create a buyer persona

15th December 2020 • Kes Cross

Are you worried that you’re not getting the right content in front of the right people at the right moment in their buyer journey? To achieve your content marketing goals you need to be able to use personas to target specific buyer types with tailored content. Enter: the Buyer Persona.

9 ways to INSTANTLY improve any written business communication

30th October 2020 • Derryck Strachan

Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power … Read More

3 reasons you need to stop avoiding customer personas

28th October 2020 • Kes Cross

Know your customer. This is the first rule of content marketing. It’s a rule that most brands don’t follow. But the reasons businesses avoid developing customer personas are not borne out of an individualist streak to break the rules. It’s usually just down to a lack of know-how or the time to invest in working … Read More

Travel copywriting service

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How we’ve helped top travel businesses.

Ready to get measurable results from travel copywriting? Fill in the form or give us a call on 01803 865025 to find out more.