Travel Copywriting

We’ve been the travel copywriters of choice for some of the biggest names in hotel, tourism and leisure, including Hotels4U, Thomas Cook, and Hilton Hotels. Whatever your size or speciality, we'll make sure your content is totally aligned with your business objectives, consistent with your tone of voice, optimised for search – and actually interesting to read.

We're expert in handling large-scale travel projects such as destination pages, holiday descriptions, regionally targeted web pages, blogs, guides and articles. Our unique sector experience means we can deliver high quality and affordability across hundreds or even thousands of pages, with quick turnaround and exceptional standards of customer care.

To find out more about our travel copywriting service, fill in the form or give us a call on 01803 865025

Product pages for Hotels4U...

We've written nearly 2000 hotel description pages for this hotel booking company. Consistency, adherence to brand guidelines and rapid turnaround were essential.

Blog writing for Thomas Cook...
Working as a travel copywriter through Arena Media, we provided regular blog and guest blogs covering a variety of topics designed to increase user engagement and encourage social sharing.

In-house guest literature for Hilton Hotels...

Following a rebrand, Hilton Hotels changed all the printed materials in their hotels worldwide. Working as travel content writer through TAG London, we created new copy for hundreds of pages of guest literature, including hotel and destination guides, room guides and local area fact-sheets.
A consistent tone of voice was essential, and we also worked to extremely tight deadlines (two- to three-day turnaround) with amends carried out on the same day where required.

Product descriptions for Sykes Cottages...

Sykes Cottages is one of the largest cottage rental sites in the UK. The firm needed a travel copywriting agency to write several hundred informative and persuasive cottage descriptions, to increase search rankings and improve conversion. We ensured that all copy was written to brand guidelines and a consistent structure, while balancing quality with affordability.

SEO copywriting – How to optimise your writing for search engines

6th May 2021 • Ricky Marshall

When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will … Read More

Product description examples – How to write perfect eCommerce copy

6th May 2021 • Ricky Marshall

“People don’t buy features, they buy benefits. Your copy needs to get across three things: what the product does, how it is used and why people should buy it.”

How to Create Brand Tone of Voice Guidelines

17th March 2021 • Ricky Marshall

“’Tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest’.” – SEMrush

How to Write Product Descriptions

12th March 2021 • Ricky Marshall

“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.”

Don’t flout these 5 fundamental rules when it comes to PPC ad copy

25th January 2021 • Derryck Strachan

“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to … Read More

Learn from these 5 mistakes before you start email marketing

18th January 2021 • Derryck Strachan

Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More

Travel copywriting service

Get a Quote

Case studies: Working as a travel content writer for top travel businesses.

Ready to get measurable results from a travel copywriting agency? Fill in the form or give us a call on 01803 865025 to find out more.