Travel Copywriting

We’ve been the travel copywriters of choice for some of the biggest names in hotel, tourism and leisure, including Hotels4U, Thomas Cook, and Hilton Hotels. Whatever your size or speciality, we'll make sure your content is totally aligned with your business objectives, consistent with your tone of voice, optimised for search – and actually interesting to read.

We're expert in handling large-scale travel projects such as destination pages, holiday descriptions, regionally targeted web pages, blogs, guides and articles. Our unique sector experience means we can deliver high quality and affordability across hundreds or even thousands of pages, with quick turnaround and exceptional standards of customer care.

To find out more about our travel copywriting service, fill in the form or give us a call on 01803 865025

Product pages for Hotels4U...

We've written nearly 2000 hotel description pages for this hotel booking company. Consistency, adherence to brand guidelines and rapid turnaround were essential.

Blog writing for Thomas Cook...
Working as a travel copywriter through Arena Media, we provided regular blog and guest blogs covering a variety of topics designed to increase user engagement and encourage social sharing.

In-house guest literature for Hilton Hotels...

Following a rebrand, Hilton Hotels changed all the printed materials in their hotels worldwide. Working as travel copywriter through TAG London, we created new copy for hundreds of pages of guest literature, including hotel and destination guides, room guides and local area fact-sheets.
A consistent tone of voice was essential, and we also worked to extremely tight deadlines (two- to three-day turnaround) with amends carried out on the same day where required.

Product descriptions for Sykes Cottages...

Sykes Cottages is one of the largest cottage rental sites in the UK. The firm needed several hundred informative and persuasive cottage descriptions to increase search rankings and improve conversion. We ensured that all copy was written to brand guidelines and a consistent structure, while balancing quality with affordability.

7 ways to make your content investment go further

29th May 2020 • Derryck Strachan

“Content Marketing is all the Marketing that’s left.” Seth Godin If you want your online business to succeed, you have to invest in content marketing. But, with uncertain times ahead and online competition becoming ever steeper, you need to squeeze every last drop out of your content investment. We’ll show you how. Repost your content … Read More

How To Report SEO Results to Your CEO

22nd May 2020 • Eowyn

SEO is a long-term marketing strategy with literally hundreds of actions required to make it a success. But how do you distil this into a report that matters to your CEO? As a marketer, you may well be fonder of graphs than most, and capable of immersing yourself happily in reporting dashboards for hours at … Read More

How Often Should You Be Emailing Your Newsletter List?

20th May 2020 • Eowyn

Despite the meteoric rise of its cooler siblings, email marketing is going nowhere, and continues to provide businesses with a significantly higher ROI than any other marketing channel (Campaignmonitor). With email, possibly more than any other marketing channel, the devil is in the detail. And timing is the most important detail of all. Here, we … Read More

How The Right Website Copy Can Slash Return Rates

28th April 2020 • Derryck Strachan

Every retailer knows that an online presence is a must if you want your business to thrive; in 2018 the value of UK ecommerce sales was placed at £688.4 billion (statista). But, according to research by Barclays, an ever-growing returns rate risks hindering growth of this booming business. The convenience of online shopping, combined with … Read More

Jamie Oliver’s brand story deconstructed

28th April 2020 • Derryck Strachan

Jamie Oliver’s cookbook 5 Ingredients has recently made it onto the shortlist of titles for the British Book Awards. The self-styled cheeky chirpy Essex lad has secured his seat at the publishing top table alongside authors including JK Rowling and Philip Pullman. But his stellar performance in publishing is literally just one chapter in the … Read More

5 Useful Things You Can Do When Business is Quiet

9th April 2020 • Eowyn

“Never let a serious crisis go to waste. And what I mean by that is it’s an opportunity to do things you think you could not do before.” Rahm Emanuel At a time when most businesses – large or small – are fearing for their future, the title of this piece may seem to be … Read More

Travel copywriting service

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How we’ve helped top travel businesses.

Ready to get measurable results from travel copywriting? Fill in the form or give us a call on 01803 865025 to find out more.