For engagement, authority and SEO
We're the insurance copywriter of choice for brands including Park Insurance, The Co-operative Insurance, Lloyds Group and QuoteRack. Whatever your size or specialist sector, our intelligent content builds your brand, increases your authority and forges long-term relationships with your customers.
Whether you need a package of regular insurance content marketing, a one-off brochure or a refresh of your web content, our high-quality copywriting will get you noticed in the search engines and help turn visitors into paying customers.
To find out more about our insurance copywriting service, fill in the form or give us a call on 01803 865025
“Big Star Copywriting have been helping us with our content strategy and online marketing since 2011. During that time our search results and traffic have improved significantly.”
Marc Loud, Director, Park Insurance.
Why top insurers turn to us
Our expert insurance writers provide well-researched, high-quality copywriting that builds trust and gets your message across to prospects.
We can provide informative and valuable blog posts, information guides, product pages, newsletters, SEO articles and brochure copy that speak to real issues and help people understand how insurance can help them. Our comprehensive content marketing packages can transform your online marketing efforts.
Results-driven insurance copywriting (case study)
An established family insurance business offering a wide range of products approached us looking for ways to increase their ranking and organic traffic. Their site was barely visible for any product-related keywords in the highly competitive insurance sector.
We built an SEO strategy focusing first on their most important product pages. We then created a calendar of supporting blog articles, each centering on a specific service and keyword. We provided a regular flow of unique, keyword-optimised content which, although designed specifically to increase search traffic, also served to increase engagement amongst the client's existing customers. Our insurance writers crafted both long and short-form articles, all linking back to the product pages.
Here's what we achieved for them:
- A 206% increase in visits to the site from search
- An additional 2 million appearances in search results
- Organic search now accounts for 90% of our client's total traffic, and over half of all their enquiries
Sessions from organic search over time