One of the fastest growing sources of additional sales is the Google Shopping platform and associated Product Listing Ads. Here we discuss how to create better product copywriting to maximise your sales.
Once your customers have found your page, browsed through your products, decided that you can be trusted and actually chosen something that they want to buy, all that stands between you and a sale is your checkout page. Follow these tips to make sure that your checkout page is effective…
Product pages have long been considered an essential element of any successful e-commerce strategy. But as with any sector that constantly develops and changes, there are bound to be some dissenters to challenge the rule. Some of these were present in a recent round of #EcomChat, a weekly Twitter-based chat centring around all things e-commerce.
What does great e-commerce content look like?
Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More
In today’s multi-channel marketing world it may not always seem worth investing in ecommerce copywriting – after all, there are a myriad of places where your potential customers can come from. They might arrive on your site as a result of clicking on social media links, online advertisements, email campaigns and other sources, but is the value of … Read More
Whether you’re selling furniture, fashion or food, if you run a medium or large e-commerce site you cannot afford to overlook the quality of your product description writing. Writing product descriptions that are punchy, persuasive and SEO-optimised is a powerful tool to drive business, increase conversions and maximise profits. Who has time for writing product descriptions? It … Read More