E-commerce sales now account for 18% of all retail transactions in the UK for a total value of £533 billion in 2015. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. This study by Infront highlights the value of first page Google results by … Read More
It’s hard. You’ve got dozens, hundreds or even thousands of pages of product description writing ahead of you. You know they can’t just be good, they’ve got to be great. You know they’ve got to appeal to your customers, to stand out from the noise, to speak to customers exactly where their desire is. But … Read More
For e-commerce sites, having product description writing that is original, compelling and high quality can make a significant difference to the number of conversions you achieve. So if you’ve already invested time and money in your web design, your marketing, and your products themselves, it only makes sense that you should also invest the same … Read More
