Getting the tone right
“onefinestay has very specific tone of voice requirements,” explains Derryck. “During the onboarding process, we had training calls with the full team. We submitted sample content from 12 of our writers before settling on a small team of four writers who understood and delivered the tone of voice best. The project has also involved regular feedback from the onefinestay team as we evolve and refine the listings we write.”
“We’ve worked with onefinestay since the beginning of 2022, and since then, we’ve also worked on long-form travel guides, email content and direct listings. The latter requires a 48-hour turnaround time. A significant level of project management is also needed as we upload the content directly to onefinestay’s spreadsheets.”
The impact of well-written website copy
Working with onefinestay to rewrite its product listings and destination pages, Liz reported that Big Star’s consistent and creative content creation has positively impacted and helped grow its online presence.
Complementing work completed by onefinestay’s SEO agency, Big Star follow SEO briefs to rewrite destination pages and create new SEO articles for the onefinestay site. Big Star’s well-written content has been essential to help “grow website traffic, market onefinestay and improve SEO on our site,” said Liz.
Working with Big Star Copywriting
“I would highly recommend Big Star Copywriting for any business in the market for outsourced copywriting or content creation,” said Liz when asked what she would say to anyone thinking of working with Big Star, “They offer a very good service; they’re professional, efficient and creative.”
“We’ve asked for quite a few complex and time-consuming projects, but Big Star has always performed. They meet demanding deadlines and have been really helpful with internal time management. They’re on-call to help and support the whole process, which has been really valuable.”
Liz added that Big Star is always willing to take on new projects, “they’re enthusiastic – it’s great to have an agency who never feels stale, stagnant or coasting.” Big Star Copywriting continues to work with onefinestay on listing rewrite and destination page projects.